The monthly active users of short-video platforms in China continued to grow in Q3 2017 and exceeded 244 million in September 2017. The number of daily active users is about to reach 86 million. MAUs of short-video platforms for content recommendations exceeded 72 million in September 2017. The number of daily app launch times of […]
Weibo has become the most important marketing platform for video contents
More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas according to Kantar. Weibo has become the most important marketing and promotion platform […]
Top video clip platforms in China in Q2 2017
Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content with the goal of attracting fewer but more dedicated users while other platforms focus on providing a wealth of content to attract large user bases. While aggregators in China only […]
China’s mobile live streaming market insights Q2 2017
Momo Live Video Service (Web version) Live streaming is experiencing rapid growth in China, fueled in part by a limited selection of entertainment media and a shortage of other “reality” programming; live streams have achieved popularity by showcasing everything from everyday life to cooking, even including one in which the creator streams herself eating meals […]
Top mobile video apps in China in March 2017
Tencent Video and Baidu’s iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU.
Meet Weibo Stories, similar to Facebook Stories
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China’s short video market.
Top digital video mobile apps in China in Feb 2017
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV.
60% of China’s media spend will be on mobile by 2021
Mobile will become China’s largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend.
China Online Learning Market Overview for 2016
Online videos became mainstream media for online learning in China in 2016 with Netease leading in online learning market in China according to a recent survey conducted by Netease and Guokr.
China’s mobile apps market insights in 2016
The monthly active users of China mobile internet exceeded one billion units devices in 2016 according to QuestMobile.
China mobile internet users favor 5-10 mins video clips
Nearly 90% respondents, surveyed in a Tencent’s research, watched videos on mobile during the past three months.
China advertising revenues forecast 2016-2018
Chinese users’ average daily time spend on digital media increased from 35.8% (1.78 hours per user) in 2011 to 50.4% (3.08 hours per user) in 2015 according to eMarketer.
China Post-95s Online Video User Insights
The post-95s refers to teenagers born between 1995 to 1999 in China. The number of post-95s accounts for about 78 million in China and they will become the driving force of Chinese consumers in 5 to 10 years.
China Post-90s Insights on Entertainment in 2015
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point.
More Chinese Watched Video on Smartphones in 2015
Over three-quarters of China’s online video viewers watched video on smartphones in 2015 with 20.5 percentage points higher than PC and laptop video watchers according to CNNIC and CNSA.