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China TV and Online Videos Report 2013: Almost Half Don’t Watch TV Any More

October 22, 2013 By CIW Team

demographics-age

ZDC launched a report on China TV and online videos study in 2013 recently, by analyzing 904 effective questionnaires from ZOL website. Key Findings were: Nearly half of respondents didn’t watch TV. Most respondents liked to watch TV in the evening. 60% respondents said their TV watching time was 1-2 hours. News, movies and entertainment […]

Baidu, Sohu and iFeng Owns Top Video Platforms

October 16, 2013 By CIW Team

baidu sohu ifeng

Baidu On September 23 2013, Baidu announced that Baidu video app users hit 100 million which was the number one in mobile video market. Baidu video is an OTT (Over the Top) – search, aggregation and play videos. When Baidu video users reached 100 million, in a degree, it has controlled the entrance to mobile […]

Top 10 Chinese Video Players in June 2013

September 9, 2013 By CIW Team

Top 10 media player average daily unique visitors

According to iResearch, in June 2013, media players daily unique visitors reached 130 million in total. Baofeng was the top media player in China, with 29.86 million average daily unique visitors and 10% reach rate. Followed by QVOD and iTunes.

China Internet Users Spent Most Online Time Watching Videos and Social Networking

August 26, 2013 By CIW Team

time spent on internet in june 2013

Top 10 internet services didn’t change too much in June 2013, the ranking was the same as May. Users spent most time on watching online videos, with 35% in May. Followed by social network and search.

Funshion Came on Top by Per Capita Online Video Viewing Time

June 20, 2013 By Amanda

Weekly Online Video Viewing Time Analysis

According to iReasearch, iQiyi and PPS together have more video viewing time than youku, tudou and funshion for the first time. After the merger of Baidu’s iQiyi and PPS, the combined users reached 269,817,000 hours of the total viewing time, becoming the first in the industry with Youku & Tudou second and funshion third. However, […]

China Online Video Market Scale Reached 2.42 Billion in Q1 2013

June 18, 2013 By Amanda

China Online Video Effective Browsing Time 2011-Q1, 2013

China online video market reached 2.42 billion yuan in the first quarter of 2013, up 39.5% from 2012, but down 11.0% compared with the last quarter of 2012 which is affected by the quarterly factors of advertising market. Market Size: Stable Growth Overall; Diversified Sources of Income Advertisement is still the main income source of […]

Top 3 Video Networks in China: Youku, TENCENT and LETV

May 20, 2013 By Nick Zhou

unique viewers in february

According to the data from comScore, Letv’s number of unique viewers in February is about 100 million, making it the third largets video network behind Youku and Tencent.

Top 10 China Popular Internet Service in Jan 2013

April 2, 2013 By Amanda

Top 10 Categories by total users in 2013

According to iResearch, Search was the most popular Internet service in China in January with 454 million users coverage, followed by online video and online community.

China Online Video Market Update Q3 2012

November 21, 2012 By Jude

The latest statistics from iResearch showed that China online video market reached 2.66 billion uuan (USD430 million) in Q3 2012, with the QoQ growth of 16.2% and YoY growth of 37.2%. As the major part of online video revenue sources, the online video advertising market is 2.01 billion yuan (USD320 million) in Q3, with the […]

Smart TVs Gained Popularity in China

November 16, 2012 By Jude

Following the global trend of smart TVs’ popularity, 40% of the TVs that shipped in China in Q2 were web-enabled. According to NPD’s October 2012 DisplaySearch “Quarterly Smart TV Shipment and Forecast Report”, “this was an increase from 26% of televisions shipped in Q2 2011”. This increase is quite reasonable. Firstly, most TV users are […]

China Watched 4.1 Billion Hours Online Videos in August

October 17, 2012 By Amanda

China Web Videos

According to a new report from ComScore, an American Market research Company, Chinese netizens watched 29.75 billion internet videos in August , exceeding 4.1 billion hours in total. Content included user-generated content (UGC), licensed TV series, movies and some pirated shows Xunlei.com and PPLive ranked 6th and 7th following the list respectively.

China’s Top 2 Video Portals YouKu and Tudou to Combine

March 12, 2012 By Incitez China

Youku and Tudou, the two largest online video companies in China, announced that they have signed a definitive agreement for Tudou to combine with Youku in a 100% stock-for-stock transaction. “When the strategic combination is complete, Tudou will retain its distinct brand identity and platform in Youku Tudou Inc., strengthening and complementing Youku’s video business. […]

Online Video Presenting A Huge Opportunity for Marketers

February 9, 2012 By Incitez China

Group M, Youku and research company Sinomonitor jointly released a research report “Online Video Audience & Media Value” last December; the report showed that instant messager, Weibo and social networks are the top three channels China internet users share online videos.

Chinese Spent More Time Watching Video on Computers & Mobile Than TV

December 7, 2011 By Incitez China

Starcom MediaVest Group’s recently conducted a study of users ages 13 to 45 in China and found that internet users aged 19 to 30 spent almost twice as much time online as watching TV.

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