Global advertising spends will reach US$579 billion with an increase by 4.7% by the end of 2016 according to ZenithOptimedia. The global advertising market has maintained a steady growth of 4% to 5% since 2011.
Mobile Accounts for 40% of China Online Video Ad Revenues in Q3 2015
China’s online video market reached 11.53 billion yuan (US$1.90 billion) with a growth of 31.9% QoQ and 62.7% YoY in the third quarter of 2015 according to iResearch. Online video advertising accounted for 56.3% of the total online video revenues, among which 39.9% of 2.59 billion yuan (US$0.40 billion) were from mobile.
Digital Accounting for Over 50% of Chinese Media Time
China’s online video market is expected to reach 36.8 billion yuan (US$5.76 billion) in 2015, representing an increase of 50.2% compared to the previous year according to iResearch.
Mobile: Almost 1/3 of Online Video Ad Revenue in China in Q1 2015
China online video market reached RMB 6.81 billion (US$1.1 billion) in Q1 2015, a decrease of 7.5% QoQ and an increase of 74.7% YoY. In 2014, total transaction value of China online video market was RMB23.97 billion(US$3.88 billion) with an increase of 76.4% from the same period of last year. Advertising is still the main […]
70% China Online video Users Watch Over One Hour in 2015
As of June 2014, the number of China online video users exceeded 439 million. And, the number of mobile video users was 294 million according to data of CNNIC. According to Tencent’s latest research, China online video users have various needs nowadays. Their habit of paying for online videos is expected to advance in China […]
China Online Video Market in 2014
In 2014, total transaction value of China online video market was RMB23.97 billion(US$3.88 billion) with an increase of 76.4% from the same period of last year according to data of iResearch. The core revenue source of online video market remains advertising revenue in China.
China Online Video Advertising in Q3 2014
In Q3 2014, total China online video ads revenue was RMB4.67 billion (US$762.06 million) with increase of 13.7% QoQ and 43.6% YoY according to data of EnfoDesk.
China Social Video Users to Reach 191M in 2014
China social video market evolved from three areas: traditional online chat room, online video community and instant messenger on webpage. With rapid development of China mobile internet, mobile social video companies are springing up nowadays in China.
Youku App Daily UV Exceeded over 40 Mln in October 2014
In October 2014, Youku mobile app’s daily UV exceeded 40 million in a single week and then it successfully broke through 40 million in October 2014. The total UV in a week reached 80 million which made new records in online video market in October 2014 in China according to data of iResearch.
12 Charts on China Internet Users in 2014
China internet users will exceed 643.6 million by end of 2014, estimated by eMarketer. The penetration is high among young adults. 80% of China internet users between 18 to 34 years old use internet every month.
China Online Video Market Overview in Q3 2014
In Q3 2014, total revenue of China online video reached RMB6.82 billion ($1.11 billion) with an increase of 9.3% QoQ.
China Online Video Market in Q3 2014
In Q3 2014, China online video market reached RMB6.82 billion (US$1.11 billion) with increase of 9.3% from prior quarter and 83.2% year on year according to data from iResearch.
China Top Online Video Providers by Monthly Browsing Time
In July 2014, iQiYi, owned by Baidu, ranked top among China online video providers with monthly browsing time of 786.45 million hours, followed by Youku and Letv according to data from iResearch.
Insights of China Video Sharing on Weibo
In August, there are three obvious peaks for volume of video sharing on Weibo and number of users sharing videos. Peaks appeared on 11, 18 and 25 August according to data of Weibo.
Wechat Testing Micro-video as A New function
Recently, Wechat is testing its new function — micro-video. It is said the design concept of micro-video is similar to short videos.