The number of mobile video users increased to 270 million in China in July 2014 with an increase of 134% from the same period in 2013.
Daily Video Play on Weibo Peaked at 150 Million Times in Aug 2014
Daily video sharing on Weibo exceeded one million times in August and the peak value of daily plays reached 150 million, according to Weibo press release on 2 Sep 2014.
33% of People in China Watching Online Video Every Day
In TNS Connected Lif study, it found that one third (33%) in mainland China, 32% in Hong Kong, watch online video every day, on either PC or mobile devices:
China’s Top Mobile Video Player Apps in July 2014
Among China’s mobile video player apps in July 2014, Mobile QQ Video Player ranked first by total number of active users, with 867 thousand users, followed by MoboPlayer with 774 thousand according to EnfoDesk.
Search The Main Source for Online Video in China; and, Content is King
How does China internet users reach video? 57.4% entered online video pages via search engine results pages of video content related queries, according to an iResearch study.
Baidu Launched Open Kitchen Project to Promote Healthy Dining in Restaurants
Baidu launched Open Kitchen project for restaurants whoever participated in will open up their kitchens to internet users, based on Baidu’s video streaming and cloud computing technology.
China Online Video Market Exceeded RMB 5B in Q2 2014, 21.3% from Mobile
China online video market reached RMB5.43 billion (USD 880 million), an QoQ increase of 38.9% and YoY growth rate of 73.6%. Advertising is the primary force driving online video market development.
Tencent Given Up Weibo and Focusing on Weishi for Online Video Market
Tencent has removed Weibo business division and moved the team to Tencent News team focusing on video clips sharing product called Weishi (literally means micro-video) according to Southern Metropolis Daily.
PwC Recommending Video and Coupon for China Mobile Advertising
Video is ranked as the most popular with 36% of respondents placing it as their most preferred format for mobile advertising, according to a PwC report released this month.
Alibaba Makes A Strategic Investment of $1.22 Bn In Youku & Tudou
Youku and Tudou officially announced that Alibaba and Yunfeng Capital (founded by Jack Ma and Yu Feng who is board director of Huayi Brothers) purchased Youku and Tudou’s A shares with $1.22 billion, Alibaba will hold 16.5% and Yufeng Capital holds 2%. Besides, Alibaba will appoint CEO Lu Zhaoxi as one of the board director […]
China Online Video Market Snapshot in Q4 2013
China online video market achieved 12.81 billion Yuan(USD 2.08 billion) with 41.9% YoY increase. The market was expected to maintain a rapid growth and reach 36.6 billion Yuan (USD 5.97 billion) in 2017.
China Online Video Market Report for 2013
iResearch recently published China online video industry report from 2012-2013, China online video market kept growing fast. In 2012, China online video market reached 8.96 billion yuan (USD 1.47 billion), with 42.8% YoY increase. In Q2 2013, China online video market reached 3.04 billion yuan (USD 497.26 million), with 37.8% YoY increase and 38.1% QoQ increase. […]
China TV Open Rate Dropped To 30%
According to China SARFT, or State Administration of Radio, Film and Television, China TV open rate has dropped from 70% to 30% in 2013. The report showed that under the impact of PC, tablet and smartphone, TV open rate dropped from 70% three years ago to 30% in 2013. Senior became the majority of traditional […]
SNS App Update in Q3 2013
According to iResearch, SNS in PC-end grew steadily, and the traffic in mobile-end and PC-end became closer. In PC-end, Weibo and social services kept increasing, while in mobile-end, Wechat was the main driving force. In August 2013, friends-making social networks reached 430 million monthly coverage, with a 0.2% YoY increase and a 1.3% QoQ drop. […]
China Online Video Advertising Revenue Reached 3.25b in Q3 2013
According to Enfodesk, in Q3 2013, China online video advertising revenue reached 3.25 billion yuan (USD 530 million), 13% more than Q2 2013 and 23.1% more than last year. In Q3, online video websites played many TV series, talent shows and self-made drama, therefore average watching time and frequency all increased handsomely which in return […]