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Kantar China

Kantar is one of the world’s leading data, insight, and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com

Coronavirus outbreak’s impact on China’s consumption

February 27, 2020 By Kantar China

The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]

Chinese consumers expanding the number of countries from which they buy

January 7, 2020 By Kantar China

In the third quarter of 2019, China’s GDP growth rate dipped to 6.0%. But amid the slowing economy, China’s consumers still have a growing appetite for fast-moving consumer goods (FMCG). In the first three quarters of 2019, total FMCG sales roles by 2.7%, 6.9%, and 5.7%, maintaining the same pace as 2018. In the first […]

22 FMCG companies reaching over 100 million urban Chinese households in 2019

November 26, 2019 By Kantar China

The latest data from Kantar Worldpanel shows that there were 22 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending October 4, 2019, with P&G, Yili and Mengniu each attracting more than 160 million families. Products from these three companies were bought by more than 90% […]

Men’s beauty market in China looks to be more promising

November 20, 2019 By Kantar China

Men model

The men’s beauty market in China looks to be more promising than in many other parts of the world, according to new research from Kantar Worldpanel. The new study, analyzing the behavior and attitudes of 22,000 men across eight countries, finds that globally, 32% of men say that it’s important to keep up with the […]

Ingredients to win omnichannel retail in China

September 5, 2019 By Kantar China

For all retailers and manufacturers around the world, the big question is always the same: “how do we grow when, globally, volumes are sluggish?” If we look exclusively at trade aspects, the past years have seen the decline of larger formats, the rise of value-for-money models, the boom of e-commerce, and cannibalization between channels. This […]

Sustainability a new growth driver for brands in China

August 20, 2019 By Kantar China

China’s effort to expand garbage sorting into more cities will have a far-reaching impact on consumers’ shopping behavior and their attitudes towards brands.

Coca-Cola is the fastest growing FMCG brand in China

August 14, 2019 By Kantar China

collection of Coke cans showcasing the Avengers characters In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing FMCG brand in consumer reach point. This ranking has been traditionally dominated by local Chinese brands: Chinese drinking water brand Nongfu Spring won back-to-back No.1 growth champions in 2017 and […]

China shopper trends 2019; premium products, small brands, new retail lead the future of FMCG market in China

July 16, 2019 By Kantar China

China’s market for fast-moving consumer goods (FMCG) for at-home consumption remained robust in 2018, despite general concerns about a slowdown. Total spending on FMCG rose 5.2%, a slight increase over last year’s 4.7% gain. Overall, the two-speed growth scenario Kantar identified in 2016 has continued to evolve, with home care and personal care categories growing […]

Tmall Global to list 40,000 foreign brands in 3 years

July 16, 2019 By Kantar China

A new service will help Alibaba double the number of foreign brands on Tmall Global to 40,000 in three years. Alibaba has taken another giant leap forward towards its ambition of becoming the world’s fifth-largest economy by 2023, becoming a truly global titan of commerce. A crucial element of realizing this is attracting more global […]

4 pillars to unlock post-90s growth potential

July 11, 2019 By Kantar China

Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in which the segment was born. Post-90s generation refers to those who were born in the 1990s. They were once considered as “emerging consumers”. But now in 2019, they are in […]

The emerging Gen-Y for China’s travel market

July 4, 2019 By Kantar China

China’s emerging Gen-Y’s complete travel experience journey has five stages: dream, plan, book, experience, and share. Let’s see an overview of emerging Gen-Ys’ power, how they re-shape China’s travel market, stages of their travel journey, and how to get ready. Overview of Emerging Generation Y’s power There is no strict demographic definition for Generation Y […]

China has entered the “Electric Vehicle for All” era

June 26, 2019 By Kantar China

Consensus, offer, performance and ecosystem are four hurdles towards the take-off of pure EVs. China has ticked the first two and making great progress on the third. When I worked in China a few years ago, I was fascinated by the power, scale, and speed of the changes in China’s auto market. Since moving to […]

31% of China’s FMCG to be sold online by 2025

June 20, 2019 By Kantar China

By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than double that in 2018, according to Kantar Worldpanel. Online sales of fast-moving consumer goods (FMCG) grew by 20.3% globally in 2018 and now represent 5.1% of grocery sales worldwide, according to new Kantar Worldpanel data. Growth was […]

Most-chosen and fastest-growing beauty brands in China 2019

May 23, 2019 By Kantar China

Kantar Worldpanel China reported strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total FMCG. 1. Most-Chosen Brands Pechoin (百雀羚), which is the only local brand that is chosen more than 100 million times, maintained its leadership position in the Chinese skincare market for […]

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China FMCG market overview Q1 2019

May 9, 2019 By Kantar China

The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to the same period in 2018, according to Kantar Worldpanel China. Non-food, especially personal care categories, maintained a robust growth while the food and beverage sector showed a weaker performance of […]

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