Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor for their success in China. To win them over, brands need real-life data to understand what they’re buying and, more importantly, why. Low-tier cities youth: must-win consumer segment for many […]
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China internet users mobile usage scenarios
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]
40% of Chinese consumers will be Centennials by 2020
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this cohort is generally a combination of post-95s and post-00s. They are quickly becoming the mainstream of Chinese consumers as well. 40% of Chinese consumers will be from these two age […]
The changing demographics of Chinese outbound travelers
With the increasing number of Chinese tourists vacationing in international destinations, their preferences, behavior and purchasing patterns are undergoing significant changes. 1. Experience-centered Not all Chinese tourists are in it for the shopping. When planning an international trip, Chinese travelers prefer destinations with beautiful natural scenery (65% of respondents), according to McKinsey with good value […]
Is Alipay Mini-Programs a powerful weapon for retailer?
Some mobile apps have developed mini-apps in China, which requires no installation and allows instant usage on their platforms by users. The leading ones are WeChat, Alipay, and Baidu while Huawei, Vivo, Xiaomi and 9 other major applications have also developed their own. While WeChat Mini-Programs leads the game, Alipay mini-apps also shows some potential. […]
Factors of offline shopping in China, promotion sources, and memberships
The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in […]
[STUDY] Chinese online shoppers prefer cross-border online shopping
China has more online shoppers than the US, the United Kingdom, and Australia combined. With online sales now at over 16% of total retail sales, China is second only to the UK in online shopping penetration, according to the report from Frost & Sullivan. China is not just the world’s largest online shopping market, it […]
China’s pharmaceutic industry after ‘Dying to Survive’
A hugely successful Chinese movie has brought China’s pharmaceutical industry into the spotlight. What changes might happen? Starting from June 30, the Chinese movie “Dying to Survive” became the social topic in China. The movie is based on a true story of how Chinese leukemia patients struggle to buy generic drugs from India because they […]
China FMCG market 2018 in 7 charts
The FMCG market in China is among the world’s most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace. 56.1% of post-90’s consumers report being the primary deciding force in their household’s shopping and purchase habits. Seeing other people’s shared content on social media (54.6%) and […]
Alibaba’s first eWTP hub gone live in Malaysia 2018
Alibaba Group’s first eWTP hub outside of China has gone live in Malaysia. The milestone follows Alibaba’s partnership with the Malaysian Digital Economy Corporation (MDEC) to work jointly to enable Malaysian small and medium-sized enterprises to benefit from global trade.
[REPORT] China e-commerce market snapshot 2018
The total GMV of China’s online shopping market totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier and showing a pick-up in growth, according to the latest data from iResearch. China’s B2C online shopping market totaled 3.6 trillion yuan in 2017 accounting for 60% of the overall online shopping market […]
China’s social mobile app Momo generated $435 mn in Q1 2018, 85% from live video
Momo announced its net revenues totaled US$435.1 million in Q1 2018, an increase of 64% from Q1 2017. Net income attributable to Momo Inc. increased by 59.6% to $129.9 million in Q1 2018 from $81.2 million in Q1 2017.
Weibo monthly active users reached 411M, 93% from mobile in Q1 2018
With ad budget in China shifting toward mobile, social and video, Weibo saw its revenues benefiting from this secular trend. Its business with advertising and marketing revenue grew 79% year over year in Q1 2018 to $302.9 million, accounting for 86.6% of its total net revenues ($349.9 million, an increase of 76% YoY) according to […]
China mobile app user insights 2018
The monthly active devices of China mobile internet has held steady at over 1 billion units, seeing slow growth in 2017. The year-on-year growth rate also shows the gradual step-down trend. China’s mobile payment transaction value has already reached US$5.5 trillion in 2016, which is estimated to reach US$15.4 trillion in 2017. The number of […]
How Gucci promotes its product via key opinion leaders (KOL) in China
Gogoboi, a fashion blogger who has exclusively released GIVENCHY handbags on Wechat, now works exclusively with GUCCI to launch the GUCCI 2017 Holiday series. On one hand, this is the first time that GUCCI has authorized the sale of products on a third-party platform in China. On the other hand, this also indicates that the […]