China Internet Watch

China Internet Stats, Trends, Insights

Search Results for: wechat marketing

REPORT The rise of the Millennials consumers in China

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31% of Millennials in a KPMG survey expect a significant increase in their income over the next five years compared to just 18 percent of non-Millennials. Their rise to become a key component of China’s retail market is therefore underway. Millennials: A generational shift Currently, the average monthly income of Millennials (RMB 11,738) is lower […]

REPORT Chinese Consumers Paying for Digital Knowledge 2017

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This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some insights on the most popular platforms of paid digital content. Content generation start-ups in the United States generally focus on monetizing their viewers or followers through advertising, a la Youtube. […]

China’s mobile social app users insights 2017

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With rapid improvement in China’s mobile internet access, social apps have become an ever-more indispensable part of users’ lives. Many Internet-related enterprises have entered into this field, facing the ever-changing needs and habits of users and in the process greatly impacting the development of social software and apps. The following is an overview of the […]

5 Trends of Chinese digital consumers

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A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. Most consumers yearn for omnichannel experience, but they haven’t even tried the most basic mode of picking up goods from offline stores. Consumers have […]

6 emerging consumer segments you shouldn’t ignore

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Chinese consumer demands, lifestyle, and behavior and attitude have changed greatly following the demographic structure and society evolutions as well as the three emerging forces in China’s consumer market, leading to more and more new particular consumer segments in China.

E-Book: Mobile Trend in China 2017

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Updated on: 24 April 2017 China Mobile Trends provides an overview of China’s mobile era with 98 pages of slides including: China mobile internet overview Mobile smart devices in China Overview; user demographic and geographic profile Wearable device, VR, smart watch, China smartphone market Smartphone shipment, penetration rate by vendors, purchase frequency Smartphone usage Smartphone […]

Top China Internet Stats 2017

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China internet users totaled 731 million as of Dec 2016, an addition of 42.99 million from Dec 2015. Internet penetration rate reached 53.2%, up 2.9 percentage points from 2015.

China enterprises digital adoptions insights 2017

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This research explores the digital adoptions among Chinese enterprises including internet usage, proportions of enterprises using trending technologies (mobile broadband, cloud computing, CRM, ERP), top channels for digital marketing and mobile marketing, and their expectations to solve problems.

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