More and more marketers' attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. UGC-based social e-commerce platforms proved that content was the perfect traffic entry.
China had 986 million mobile internet users as of June 2018, 15.25 million or 1.57% more than that in 2017, according to the report from Analysys. Both the social interaction and video have been a saturated market in China as its user base nearly reaching the summit. In contrast, video & audio entertainment, mobile shopping, and news information all maintained strong growth momentum in obtaining users.
Users' attention has been turning from basic functions to entertainment. More and more attention had been shifted into post-95s, the elderly pop...
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