There are more than 100 million post-00 (those born in and after 2000) mobile users in China; and, the middle-aged and the elderly have more free time. They are important segments in China mobile internet that many Chinese companies compete for. Check out their favorite mobile app categories and apps. The number of active post-00 […]
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How Chinese companies utilize private traffic for customer acquisition and retention
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly. They are “repeat customers.” As businesses expect, building one’s own pond and catching the fish would be lower in cost and easier, as compared with paid channels. A beautiful girl […]
Top digital advertising companies in H1 2019, led by Alibaba and ByteDance
ByteDance, the company owning several popular apps in China including TikTok and Toutiao, has surpassed Baidu in the first half of 2019, becoming China’s second-largest digital advertising media business, according to the latest report of consulting firm R3. ByteDance now accounts for close to a quarter (23%) of China’s digital advertising market, close to 50 […]
Characteristics of China outbound travelers in 4 segments
Four segments of China’s outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers. High-income Group: Experience Focused This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch. […]
Fake fans and manipulations on China social media
Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident – the advertisers, Hive and Weibo site – all received negative comments on social media in China. MCN, or multi-channel network, refers to companies that work with multiple channels and content creators, consulting or assisting towards success […]
Tmall Hey Box: Alibaba’s best seller incubator for top brands
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total […]
3 popular models of social e-commerce in China
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
Case Study: Mead Johnson’s marketing secrets in China
In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation of consumers. It is no longer easy for them to breakthrough. While facing fierce competition, Mead Johnson has achieved rapid growth in China. One of the important factors is the […]
Top mobile applications in China by total time spent in Jun 2019
Instant messaging mobile apps take a significant chunk of China internet users’ time spent, accounting for 14.5%, followed by online video, short video, and online music. Mobile App Usage Time Distribution Two peak time periods for short video apps are around 12 pm, and 8 pm-10 pm, according to data from China Telecom. For online […]
China’s mobile internet users overview H1 2019; top 4 companies compared
The monthly active users of China mobile internet dropped to 1.136 billion in June 2019 from 1.138 billion in March 2019 according to data from QuestMobile. China’s mobile internet users grew by 46.07 million in 2018 and slowed down in the first half of 2019 with only 5.7 million additional active users. Daily time spent […]
ByteDance’s mini-program ecosystem on TikTok and Toutiao
Earlier this month, ByteDance announced that as of July 2019, the company’s total DAU has exceeded 700 million, with a total MAU of more than 1.5 billion. TikTok contributed 320 million DAU to the overall success. With a huge user base in a market like China, it’s not surprising to see ByteDance’s ambition and efforts […]
Reminder: Vlog trending in China
Vlog has become the new theme of user growth competition on several video platforms in China. One of the new players who recently joined the arena is iQiyi. iQiyi, whose main content is professional copyright videos such as movies, TV dramas and variety shows, has recently launched a Vlog application called “iQiyi Suike”, which is […]
How a popular vlog celebrity in China expanded from online to offline retail
Millennial foodies in China are all familiar with “Cat’s Kitchen” (日食记). It is a popular food vlog that now has over 35 million subscribers with an average of 20 million views per episode. It first became popular following its hit video “Christmas Gingerbread Man” 5 years ago. Thanks to a rich storyline that focuses on […]
How Everbright Bank promoted credit card on Tik Tok
The young Chinese consumers tend to focus on the quality of life and sense of ritual. They emphasize emotional consumption such as spirituality, entertainment, and lifestyle. They desire to try new and cool things resulting in the rising of popular online shop and travel places. China Everbright Bank Credit Card Center has a keen insight […]
Over 1 million TikTok users activated their shopping cart function
TikTok signed a 7-billion yuan agreement with Taobao including 6 billion yuan ads and 1 billion yuan commission according to leaked news online. TikTok denied the accuracy of those numbers but the news got the attention of many in the e-commerce market.