The revenues of Chinese search engine companies were estimated to reach 135.76 billion yuan (US$19.74 bn) in 2018, with an increase of 20.8% YoY according to iResearch.
Search Results for: short video
Chinese travel bloggers earns by playing
Women in China accounted for more than 63% of the total number of travel bloggers. And travel bloggers traveled more than twice a month on average; 89% of travel bloggers have excellent travel guide writing skills and 79.1% of them are familiar with photography, according to a Fliggy report. The majority of travel bloggers are […]
China internet usage overview: desktop vs. mobile
The monthly unique visitors across the desktop devices dropped by 3.9% year-on-year to 509 million in 2018. Average time spent consuming media content on mobile devices per user is 2.3 times more than that of the desktop. The online communication platforms led by Tencent’s WeChat and QQ are home to over one billion unique devices […]
Tencent performance in Q1 2019; WeChat MAU exceeds 1.1 billion
Tencent’s total revenues in Q1 2019 were RMB85,465 million (USD12,693 million), an increase of 16% over the first quarter of 2018 according to Tencent’s announced financial results.
China social media users’ content preference by education levels 2019
WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]
China saw 1.1 billion active mobile devices in 2018
The monthly active devices of mobile internet totaled 1,131 million in December 2018, a net increase of 46 million compared with 64 million in the prior year period. The growth has declined from 17.1% in January 2017 to 6.2% in January 2018 and then the lowest point of 4.2% in December 2018. On average, each […]
China’s mobile internet overview 2019
The internet and mobile internet have a user base of 829 million and 817 million, respectively, as of December 2018, according to the 43rd statistical report from the China Internet Network Information Center (CNNIC). Both of them saw a net increase of 56.53 million and 64.33 million users, respectively, from the prior year. Noteworthy, user growth […]
Pinduoduo and Taobao share over 137 million overlapping users
2018 marked the fourth wave of IPO fever with 42 companies going public. The overlapping users reached 137.87 million among Pinduoduo (272.6 million) and mobile Taobao (699 million). Short video (33.1%) and instant messenger (18.6%) took up over half of the increased usage duration. 2018 had seen 42 Chinese companies from a variety of verticals […]
China social e-commerce Xiaohongshu testing a new product on WeChat 2019
China’s social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat’s ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat. Xiaohongdian’s priority is to attract new users for the community and improve the […]
China’s first listed game live streaming platform Huya saw 117M MAU in Dec 2018
Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for the fiscal year of 2018. The average mobile MAUs and MAUs reached 50.7 million and 116.6 million, respectively. Total paying users increased by 73.1% year-on-year to 4.8 million.
71.1% Weibo’s Miaopai users have a high purchasing power
The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai was extremely popular among young users as nearly 50% of its users aged 25 years or younger. 55.3% of Miaopai users lived in tier-1 and tier-2 cities while that was 44.8% for overall short video users. The short […]
Tmall and JD had a combined market share of over 85% in China’s B2C e-commerce market
In China, the online retail B2C e-commerce grew by 28.4% to a US$226.38bn market in Q4 2018. Tmall took the lead, followed by JD, Suning, Vipshop, and Gome.
Baidu app’s daily active users grew to 300 million over one night
CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New Year on its TV channels. CCTV now requires mobile app advertisers with daily active users of at least 100 million. Otherwise, the server would crash upon broadcasting the advertisement.
China to see 71% of ad spending be programmatic (US$30bn) by 2019
71% of digital ad spending in China will be traded programmatically by 2019. The internet giants BAT controlled around 80% of programmatic buying.
Cross-border e-commerce female shoppers trend 2019
China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs of cosmetics products, which makes it harder for consumers to pick up the most suitable products by themselves. In that regard, content recommendation becomes popular with Weitao (part of mobile […]