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Search Results for: short video

Forecast: China smartphone market in 2021

January 12, 2021 By CIW Team

Thanks to the better market environment under the stable epidemic prevention and control, IDC predicts that the domestic smartphone shipment will grow by 4.6% year on year in 2021, with total shipments of about 340 million units. 2. supply chain instability Potential changes in the market structure have stimulated a new round of the market […]

Baidu won the bid for the largest domestic intelligent transportation project

August 28, 2020 By CIW Team

Apollo intelligent travel technology (Guangzhou) Co., Ltd., a subsidiary of Baidu Apollo, won the bid of “new infrastructure project of intelligent transportation for automatic driving and vehicle road coordination” in Guangzhou Development Zone, Huangpu District, Guangzhou.

7 trends in China’s data center market

July 8, 2020 By CIW Team

Under China’s “new infrastructure” development plan, data center is listed as a key development project in 2020. Tencent, Alibaba, and Baidu all have set ambitious goals; local governments have responded positively; first-tier cities, such as Shanghai and Shenzhen, which are in short supply of land resources, have also shown some degree of policy flexibility. Driven […]

Social dating app Momo MAU down 6% in Q1 2020

May 28, 2020 By CIW Team

Online dating and social networking mobile platform Momo reported 108 million monthly active users (“MAU”) in March 2020, compared to 114.4 million in March 2019.

Game streaming platform Huya mobile MAU up 39% in Q1 2020

May 21, 2020 By CIW Team

China’s game live streaming platform Huya announced 47.8% growth in net revenues to RMB2,411.9 million (US$340.6 million) in Q1 2020 from RMB1,631.5 million in Q1 2019.

Xiaomi highlights in 2019; MIUI MAU up 28% to 310M in 2019

April 3, 2020 By CIW Team

In 2019, Xiaomi’s total revenue was RMB205.8 billion, an increase of 17.7% year-over-year. Adjusted net profit was RMB11.5 billion, an increase of 34.8% year-over-year. For Q4 2019, Xiaomi recorded RMB56.5 billion in revenue, an increase of 27.1% year-over-year, while adjusted net profit was RMB2.3 billion, an increase of 26.5% year-over-year.

Pinduoduo and Taobao’s manufacturing strategies

January 15, 2020 By CIW Team

live broadcast from a Pinduoduo factory

This is the second part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here. You can download the full eBook here. E-commerce giants are speeding up their deployment of factories. C2M, or customer to the manufacturer, is the direct connection between the customer and the manufacturing […]

Kuaishou live broadcast DAU exceeded 100 million in 2019

December 16, 2019 By CIW Team

Kuaishou, also known as Kwai, announced last week its daily active live broadcasting users exceeded 100 million. 56% of Kuaishou anchors are post-90s.

WeChat mini-programs can be accessed on Samsung phones outside WeChat

August 26, 2019 By Rocky Fu

Mini programs competition is heating up with ByteDance building its own ecosystem on its leading apps short-video TikTok and news Toutiao. With Alipay and Baidu following closely, WeChat is stepping up its Mini Program game by going beyond the WeChat interface and partnering with hardware vendors like Samsung.

Dayparting ads on WeChat Moments

August 6, 2019 By CIW Team

Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type to allow a shortened ad delivery of minimum of four hours. It also shared quick case studies of Prada and Olay utilizing the new promotion mode. For the launch of […]

How did TikTok help a milk tea rise to popularity

July 2, 2019 By CIW Team

After Haidilao’s tomato beef soup, CoCo’s sugar-free milk tea and Answer Tea’s fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet popularity – the “TikTok” half-baked cake bubble milk tea. This milk tea was designed by TikTok and Happy Lemon together. Oreo, half-baked cheese and chocolate crumbs are blended in the […]

Stories behind China’s super app WeChat, told by its founder

April 10, 2019 By CIW Team

WeChat founder Allen Zhang (Zhang Xiaolong) gave a speech at WeChat’s Open Class Pro event early this year, he asserted that the value that mobile apps can deliver via improved services is limitless. And, WeChat is expanding to revolve around different standalone apps, such as the mobile app for reading books WeRead, and will try […]

60% brands using celebrities in China did not achieve continuous growth in brand power

March 19, 2019 By Kantar China

60% of brands continuously using celebrity endorsement strategy have failed to grow their brand power in the past three years. China is one of the markets that are most keen on using celebrities in advertising. Looking at the percentage of ads featuring celebrities, China ranks third, next only to Japan and South Korea, and the […]

40% of Chinese consumers will be Centennials by 2020

December 20, 2018 By Kantar China

Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this cohort is generally a combination of post-95s and post-00s. They are quickly becoming the mainstream of Chinese consumers as well. 40% of Chinese consumers will be from these two age […]

7 highlights from Tmall Double 11 2018

December 5, 2018 By Kantar China

Alibaba on Double 11

What have Chinese consumers bought during Tmall Double 11, the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too much? Nearly 70% of respondents were buying “more than last year” (35%) or “same as last year” (33%). Apparel was still the most popular one among […]

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