Mobile advertising market overview in China in H1 2017
Mobile advertising spends of internet services in China are the largest category in the first half of 2017, followed by Food & Beverage, IT products,
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
INSIGHTS Chinese fashion KOL pivot from marketing to direct sales
China’s fashion bloggers maximize their business value – from sashaying down the fashion walkways as models, designing their own clothing line, acting as brand ambassadors
China social media advertising and marketing market Q2 2017
China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.
REPORT Chinese Consumers Paying for Digital Knowledge 2017
This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some
China online dating market overview Q2 2017
China online dating market totaled 1.207 billion yuan (US$180 million) in Q2 2017 with a growth rate of 39.2% YoY or 21.9% QoQ.
Top video clip platforms in China in Q2 2017
Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content
China’s mobile live streaming market insights Q2 2017
Momo Live Video Service (Web version) Live streaming is experiencing rapid growth in China, fueled in part by a limited selection of entertainment media and
Adidas tests the waters with first Weibo Stories ad
Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. Climbing the learning curve
[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick
China’s Advertising Market Overview
According to the report released by CTR Media Intelligence, China’s overall advertising market increased 0.4% YoY in the first half of 2017. Compared to last
84.3% China internet users on WeChat Moments in H1 2017
The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of
Video streaming users reached 565 million in China in H1 2017
China gaming users continued to grow in 2017, increasing from 417 million to 422 million, but the proportion of internet users who were gamers fell
Social mobile app Momo MAU grew to 91.3 million in Q2 2017
Momo, one of the top social networking mobile app, monthly active users (“MAU”) reached 91.3 million in June 2017, compared to 74.8 million in June
Why most corporate WeChat official accounts fail
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide
[CASE STUDIES] WeChat promotional pages
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic