China digital ads fraud study 2018; 28.8% invalid traffic in H1
28.8% of digital ads traffic was invalid in the first half of 2018 (H1 2018) while it also presented the downtrend from a higher 30.4%
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
A lesson for marketers from an online drama with over 2 billion video views
With enough passion, the fans of an online TV drama can “light up” a twin skyscraper in Shanghai. Guardian, an online drama adapted from the
Social mobile app Momo MAU grew to 108 million in Q2 2018
Momo, one of the top mobile social networking platform in China, announced total net revenues of $494.3 million in Q2 2018 with an increase of
China advertising market overview; top advertisers in H1 2018;
Growth fastest since the first half of 2013. Coca-Cola surpassed P&G to become the biggest advertising buyer in China. Total ad spending in China jumped by 9.3%
Mobile live streaming users overview 2018; 89 million active users in China
Moblie live streaming is flourishing in several verticals in China, especially for the entertainment live streaming with over 60% penetration rate. The entertainment live streaming
China box office expected to exceed US$10 bn in 2018
As of 30 June 2018, China’s movie box office reached 32.03 billion yuan (US$4.7 bn), increased by roughly 18% compared with 27.19 billion yuan (US$3.99
World Cup 2018 is a massive success for TV media in China
More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences, accounting for 34.15% of
Weibo monthly active users (MAU) grew to 431 million in Q2 2018
Weibo’s monthly active users (“MAUs”) had a net addition of approximately 70 million users year over year and reached 431 million in June 2018 according
China’s mobile music entertainment market 2018; reaching RMB 20 trillion by 2020
China’s mobile internet growth started to slow down since 2015. It generated 8,229.88 billion yuan (US$1,233.52 bn) in 2017 and expected to reach 19,265.43 billion yuan
Paid content is becoming a mainstream in China
With the widespread membership system of video and audio platforms including WeChat Official Accounts, Chinese users are gradually developing the habit of paying for good
Alibaba buys into Focus Media to find New Retail synergy
Alibaba buys into China’s leading out-of-home (OOH) marketing network which covers 150 cities and creates 500 million daily offline impressions. Alibaba Group announced on July
Information consumption trend in China 2018
News and information mobile apps have improved a lot in user stickiness in China. The monthly total usage duration and average usage duration per user
The popular video app in China, Tik Tok hits 150 mn DAU and 300 mn MAU up in June 2018
So far, TikTok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users
WeChat launched Brand Search
WeChat team announced the launch of brand search on WeChat Official Accounts platforms. Those having brand search enabled will get extra features including a brand
WeChat launched Moments full-screen card ads
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic