China online video, short video market overview 2022
China online video market reached 975 million MAU in 2021 Short video market saw 934 million users Douyin vs. Kuaishou With China’s online video platforms’
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China senior internet users overview 2022
China senior internet users, who are above 50 years old, reached a record number of 275 million as of January 2022, according to data from
Top 10 Advertisers in China in 2021
Taobao, JD, and Pinduoduo are the top 3 advertisers by total ad spend in 2021 among all Chinese internet companies. Taobao’s total ad spend exceeded
China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according
Game streaming platform Huya mobile MAU up 15% in Q3 2021
Huya’s total net revenues for the third quarter of 2021 increased by 5.7% to RMB2,975.5 million (US$461.8 million), from RMB2,814.8 million for the same period
Chinese Generation Z’s Media Consumption Habits
Music, video, and gaming are the primary types of media consuming Chinese Gen Zer’s attention. More and more new media types are emerging to attract
Secrets of Pinduoduo’s low-cost user acquisitions
Pinduoduo, China’s largest social e-commerce platform, is well known for its aggressive pricing as well as questionable product quality. Let’s take a look at how
Chinese time spend on smartphone up 15% in 2021
In 2021, Chinese adults spend an average of 3 hours and 16 minutes a day checking their smartphones, excluding phone calls. Compared with 2020, this
WeChat Apps Guide (Weixin Mini-Programs)
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat
Tencent Music’s online music paying users reached 61 million in Q1 2021
Tencent Music‘s online music paying users reached 60.9 million in Q1 2021, increasing by 42.6% year-over-year or 4.9 million additional users from Q4 2020 (the
Private domain operation trends of retail chain enterprises in China
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer
China online entertainment market briefing and top apps in 2021
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of
Douyin (TikTok) users overview 2021; average DAU reached about 600 million in Q1
Douyin, TikTok’s Chinese platforms, saw its Q1’s DAU peak on Chinese New Year’s Eve, February 11th, when the main platform DAU reached 580 million, according
Burberry co-created mobile game skins for Honor of Kings with Tencent
In Honor of Kings’ first co-creation with a luxury brand, Burberry Chief Creative Officer Riccardo Tisci has exclusively designed two skins for the mobile game’s
Profile of Zhihu: China’s Quora, a top content community
Launched in 2011, Zhihu is the largest Q&A online community and one of the top five comprehensive online content communities in China, both in terms
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic