How Gucci promotes its product via key opinion leaders (KOL) in China
Gogoboi, a fashion blogger who has exclusively released GIVENCHY handbags on Wechat, now works exclusively with GUCCI to launch the GUCCI 2017 Holiday series. On
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
How does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency,
[REPORT] China New Media Trend 2018
In 2017, a Chinese internet user spends on average 67 minutes per day reading the news. 14.6% of them spend over 2 hours per day.
Tmall vs JD.com on social media buzz
Chinese New Year is the most important festival in China. Shopping is an integral part of Chinese people’s celebration, and naturally, e-retailers were engaged in
Evolving cultural values in China and how brands can use them to switch on growth
Evolving cultural values and how brands can use them to switch on growth. Trend 1: Time lost and gained Cultural observation The last couple of
Weibo’s monthly active users reached 392 million in 2017
Weibo net revenues totaled $377.4 million in Q4 2017, an increase of 77% year-over-year, exceeding the company’s guidance between $355 million and $365 million.
China advertising market overview by channels 2017
China advertising market grew by 4.3% in 2017 after two years’ consecutive decline according to CTR. TV advertising market grew by 1.7% from -3.7% in
China video advertising market share Q3 2017, led by iQiyi and Tencent Video
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017.
China digital marketing trend 2018; 18% increase in budget
China saw an average increase of 18% in digital marketing budget in 2018 according to AdMaster. 23% advertisers have a budget increase of over 30%.
REPORT Digital screens wider and deeper influence in China
Consumers haven’t realized how deeply digital screens impact their daily lives, especially on weekdays according to Wavemaker. As Tier 3-4 markets’ usage has caught up,
China’s total ad spending expands by 4.3% in 2017
Ad spending in China finally returns to black after two years in decline: the total spending expands by 4.3% from 2016. The total rate card
Over 90% WeChat official accounts have no content with over 1,000 views
WeChat now hosts more than 14 million WeChat official accounts, used by companies, retailers, and brands to interact with the public.
Weibo has become the most important marketing platform for video contents
More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of
Digital spend to reach 57.2% in China in 2017
For the first time in history, digital ad spends surpassed TV in 2016 and accounted for half of total media budget according to “This Year,
WeChat Statistics Report Q3 2017; MAU reached 980 million
Last update: 15 Nov 2017 WeChat team released the WeChat Data Report 2017 showing 902 million average daily logged in users in September 2017, up
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic