Sogou, one of the top three search engines in China, revenues were US$116 million, up 66% YoY and down 3% QoQ according to Sohu’s financial results.
Baidu, Sogou among Top 5 Biggest Search Engines in the World
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
China Search Engine Market Overview in 2014
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter. In 2014, total transaction value exceeded RMB57.14 billion (US$9.25 billion) with an increase of 45.2% YoY according to data of EnfoDesk.
China Mobile Search Trend 2015
The number of indexed mobile websites by Baidu increased by 105% as of the end of 2014 according to Baidu. Baidu mbile search revenue surpassed that of desktop computers in Dec 2014.
Sohu Sogou Revenue Grew by 70% to $119M in Q4 2014
Sohu total revenues were US$477 million, up 24% year-over-year and 11% quarter-over-quarter while Sogou, part of Sohu, revenues were US$119 million, up 70% year-over-year and 12% quarter-over-quarter according to Sohu announced financial results.
Utilize Baidu Image Network for More Traffic
Baidu launched “image network” in early December 2014. Baidu image network is a platform for sites, agencies, applications and other image related third parties, other than an advertisement network.
Sogou’s New Chinese Input Method Integrated Search
The recently launched version of Sogou Chinese input method has Sogou search integrated. As one of the most popular Chinese input method in China, the new Sogou Input could “hijack” some Baidu’s search volume.
360 Launched Haosou.com, Ambitious in Mobile Search Market
Qihoo 360 launched its new search brand “Haosou” this week. Haosou.com is online now and its previous search engine domain so.com is now redirecting traffic to haosou.com.
Baidu Launched First Smart Watch Client-side
Baidu launched its first client-side for smart watch — Baidu Watch V1.0 at the end of December 2014. Baidu Watch v1.0 is the search client-side developed for Google’s Android Wear according to the official news. In terms of Baidu Watch’s functions, it is mainly used with voice search and the search results can be optimized for […]
China Search Engine Market Share in Q3 2014
In Q3 2014, total transaction value of China search engine market was RMB16.45 billion ($2.67 billion) with increase of 11.7% quarter on quarter and 50.6% year on year according to data from iResearch.
Sohu’s Sogou Search Mobile Traffic Up 20% in Q3 2014
Sogou, Sohu’s search arm, made progress in both search and input method in the third quarter of 2014. In search, aggressive marketing initiatives helped enhance the brand recognition of Sogou. Sogou mobile search traffic grew by nearly 20% quarter-over-quarter.
China Mobile Search User Behaviors in H1 2014
Total number of China mobile search users exceeded 467 million in H1 2014 according to iiMedia Research. It is believed that user growth rate is slowing down since mobile penetration rate is reaching a ceiling.
How to Deal with Deliberate Negative Search Results on Baidu
One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let me share two quick strategies on how to deal with deliberate negative search results on Baidu. Deliberate negative content are quite common these days in China, usually deployed by some […]
How Much is CPC on Baidu Compared With Google in China?
Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine’s paid search service in China according to
Baidu Kuaiso: A Smart Device for Food Safety
Baidu unveiled another smart device called Baidu Kuaiso, or Baidu Chopstick Search in addition to BaiduEye at Baidu World 2014 conference. It can detect harmful health cooking oil and tell the difference between Fuji apple and Gala apple.