Baidu Webmaster Platform provides tools to optimize Chinese websites. It has been in invitation-only testing for over a year and it’s just launched public beta. Baidu Webmaster Tools, compared to Google Webmaster Tools, are very basic and premature providing six tools for webmasters: 1. Sitemap Submission to Baidu Webmasters can use Sitemap tool to submit […]
The Impact of Collectivist Culture on the Chinese Link Graph
It’s a curious yet common practice at the bottom of Chinese websites. A selection of curated hyperlinks that go by many names – “friendly links”, “cooperative partners”, “enterprise promotion” – but have one purpose: to manipulate search engines.