JOYY, previously known as YY, saw its global average mobile MAUs grown to 485.2 million, 78.8% of which were from markets outside of China.
9 Brands’ great results from WeChat Mini Program live streaming campaigns
The epidemic stopped the offline stores from opening for business. To keep the service to consumers uninterrupted, many offline shopping guides transformed themselves to webcasters and brought excess growth of traffic and turnover to brands. Here are nine brands that took the lead in showing their achievements according to WeChat.
Business guide to WeChat Mini Program live streaming
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]
Review: Xiaohongshu’s live streaming on Business Accounts
Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially announced that Xiaohongshu will provide quality brand partners and the campaign-based partnership project with access to its Business Account live streaming platform. Xiaohongshu explains that brand representatives, professional sales guides, […]
Coronavirus outbreak’s impact on China’s consumption
The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]
How some industries in China benefiting from the novel coronavirus outbreak
While most industries are hit by the novel coronavirus outbreak (COVID-19), some sectors in China besides the e-commerce (especially fresh food e-commerce) sector see a boost. Find out how businesses in entertainment, healthcare, and real estate are responding as well as the live streaming’s being vastly adopted as a sales and marketing tool in China. […]
TikTok competitor Kuaishou announced DAU of over 300 million
China’s second-largest short-video platform Kuaishou (or Kwai) announced 300 million daily active users (“DAU”) milestone last week. The total number of short videos published on Kwai’s platform exceeded 20 billion.
How an online influencer Li Ziqi boosted a stock price by 326%
A public-listed women’s shoe company saw 14 daily 10%-growth during the period from December 12 of 2019 to the middle of January 2020. This was because of one online influencer, which also shows the impact of online influencer and live streaming in China. If you are not familiar with mainland China’s stock exchange, it requires […]
Case study: selling luxury product through Taobao live broadcast
Feiyu Live Broadcast Competition in categories such as clothing, jewelry, and makeup is stiff in Taobao’s live streaming ecosystem and there are still opportunities in other categories such as luxury products. A Taobao Live MCN (Multi-Channel Network) Feiyu specializing in second-hand luxury products provides an excellent case for study. Since its debut on Taobao back […]
Tencent Live adds Product Window to WeChat live broadcasting
Tencent Live launched a new feature Product Window that merchants can use to display added products to the live broadcasting sessions. Merchants can also associate live broadcasting with products from Weidian or JD.
Kuaishou live broadcast DAU exceeded 100 million in 2019
Kuaishou, also known as Kwai, announced last week its daily active live broadcasting users exceeded 100 million. 56% of Kuaishou anchors are post-90s.
Short video app Kuaishou expanding beyond entertainment
On October 17th, Kuaishou (Kwai) Big Data Research Institute released the “2019 Kuaishou Education Ecosystem Report”, which systematically reviewed Kuaishou’s education ecosystem for the first time. The report shows that Kwai’s platform has generated as many as 200 million educational short videos so far. The average number of daily views has exceeded 2.2 billion, and […]
Tencent Live integrates live streaming with e-commerce mini programs
Though still in testing phase Tencent Live integrates live streaming with its mini program. Brands can embed HTML5 based product on its mini program as an entry to its live streaming. Followers and fans can click to open Tencent Live to watch live streaming.
China enterprise live streaming service market to exceed US$321 million by 2021
Enterprise live streaming services reached 760 million yuan (US$110.49 mn), experiencing fast growth in the past 4 years when it first exceeded 100 million yuan in 2015. It’s expected to reach 1.14 billion yuan (US$165.73 mn) in 2019 and grow further to 2.21 billion yuan (US$321.29 mn) in the year 2021.
Sales & insights of China’s mid-year shopping festival (618) 2019
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]