[REPORT] China’s pan-entertainment market growing with paid users
Online pan-entertainment market refers to online music, e-books, and online videos. The revenues of the online pan-entertainment market in China are derived primarily from paid
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China online video market insights 2018; US$15 billion and growing
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9
China marketing trend 2018; digital 42.6% of total
Spending on digital marketing now accounts for a staggering 42.6% of the average marketing budget in China, up from 25.4% just two years ago. The
China’s advertising market bounced back in Q1 2018; finance saw fastest growth in digital
China’ full media advertising spending bounced back in Q1 2018 from a growth rate of -2.5% in Q1 2017 to 14.6%, partly driven by the
Celebrity-based ad campaigns: what are the pros and cons in Chinese market?
31% of TV ads feature celebrities in China, however, using a celebrity does not guarantee effective advertising. Celebrity-based campaigns can be very effective. The Snickers “You’re
China’s mobile advertising market 2017
As of 2015, the share of app activation by ad promotion has kept growing for two consecutive years. In 2017, the share of app activation
Weibo monthly active users reached 411M, 93% from mobile in Q1 2018
With ad budget in China shifting toward mobile, social and video, Weibo saw its revenues benefiting from this secular trend. Its business with advertising and
Register and get involved at Mobile World Congress Shanghai 2018
GSMA has a very exciting programme lined up for Mobile World Congress Shanghai 2018. While showcasing the latest developments in mobile, this year’s event will
WeChat launched rewarded video ads platform for mini-games
WeChat officially launched rewarded video ads platform for mini-program games. Advertisers can deliver rewarded video ads at specific mini-games scenes. Rewarded trigger lets brands get
China search engine market in Q1 2018; 79% driven by mobile search [UPDATED]
The revenue of search engine market in China totaled 20.374 billion yuan (US$3.2017 billion) in Q1 2018, an increase of 29.21% year-on-year, led by Baidu,
Ad spending in China to grow 5.2% in 2018
GroupM China publishes its Spring 2018 edition of This Year, Next Year: China Media Industry Forecast report, estimating that ad spending in China this year
FMCG brands contributed an average of 4.0% of sales in China
By the end of 2018, the global media investment industry is set to be worth over US$550 billion, according to GroupM. With this number growing
How to use live streaming for successful marketing in China
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven
The secret recipe of GQ’s WeChat success
By doing three things right, GQ’s China WeChat account has undergone a successful social media transformation.
China’s Movie Market Consumption 2018
China’s movie box office revenue hit 55.911 billion yuan in 2017, soaring to a greater height. The number of movie screens reached 50.8 thousand, more
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic