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Apple Leads Amid Surging Foldable Smartphone Interest in China

February 20, 2024 By CIW Team

In 2023, China’s smartphone market underwent significant changes, with Apple capturing a leading 17.3% market share despite a 5.0% dip in overall shipments to 271.3 million units, the lowest in a decade, as per IDC. This contraction mirrors cautious consumer spending amidst a slow economic recovery.

China smartphone shipment down 12.6% in Q4 2022

January 30, 2023 By CIW Team

Chinese smartphone market shipped approximately 72.92 million units in the fourth quarter of 2022, down 12.6 percent year-over-year, according to data from IDC. The full-year 2022 Chinese smartphone market shipped approximately 286 million units, down 13.2 percent year-over-year, the largest decline on record.

China smart device market overview 2022

May 4, 2022 By CIW Team

Smart Home is the largest smart device segment in China with over 185 million monthly active users, followed by Wearable, Smart Automobile, Smart Accessories, and Smart Health. Huawei Sports is the top smart device app with over 69.07 million MAU, followed by Xiaomi’s Mijia app (86 million MAU). Huawei has the largest smart device share […]

China smartphone brand loyalty compared for Q4 2018: iPhone, Huawei, Oppo, Vivo, Xiaomi

February 27, 2019 By CIW Team

Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty. Retention rates […]

China smartphone market share in 2018

February 13, 2019 By CIW Team

2018 was an especially eventful year for smartphone vendors in China. Tears were shed in the rather smaller players as Gionee confronted bankruptcy, Meitu merged into Xiaomi, and Smartisan was said to be acquired by ByteDance. After Xiaomi successfully went public, Huawei missed surpassing Apple in terms of global shipment by 2.8 million units. OnePlus became […]

China smartphone market Q3 2018; Huawei the highest retention rate; iPhone top in loyalty

December 11, 2018 By CIW Team

Huawei topped with the highest retention rate of 21.2% while the iPhone scored 61.5% in loyalty. Smartphones priced below 3,000 yuan accounted for over 80% of sales volume in Q3 2018. JD.com took 52% share of the smartphone e-commerce market, followed by Tmall.com (24%). Huawei held the highest retention rate of 21.1% among Chinese smartphone users, meaning every […]

Most popular smartphone in Q3 2018: Xiaomi Mi 8

November 21, 2018 By Kantar China

The three leading smartphone brands – Huawei (excluding Honor), Xiaomi, and iPhone – kept winning more shares in urban China market as all grew their shares over a year ago, according to the Q3 data from Kantar Worldpanel ComTech. Xiaomi Mi 8 was the most popular handset model in Q3 2018. The next three models […]

China smartphone users profiles 2018; Apple, Huawei vs. Xiaomi

September 18, 2018 By CIW Team

Overall, male users accounted for 55% of the smartphone market while male users took 45% shares. Male users liked Huawei best while Apple was the apple of female’s eyes. Much more male users preferred Xiaomi and Samsung compared with Female users’ OPPO and Vivo. Huawei expanded its market in first-tier and new first-tier cities with shares […]

iPhone X tops best-seller list for 8th month, but crisis looming

July 31, 2018 By Kantar China

Apple loses No.1 position in NPS ranking in China, replaced by Vivo. The decline of iPhone’s NPS was mostly because many users were still using its various older models – apparently, Apple had failed in encouraging them to upgrade to its latest models. iPhone X continued to be the top-selling device, making up 5.3% of […]

China smartphone market declined 4.9% in 2017

March 13, 2018 By CIW Team

China smartphone market declined 15.7% year-over-year (YoY) in Q4 2017 and 4.9% for the whole of 2017 according to IDC.

Top 5 smartphone brands in China account for 91% of total sales in Oct 2017

December 11, 2017 By Kantar China

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Leading smartphone brands have tightened their grip of urban China market. In the three months ending October 2017, the top five brands – Huawei (including sub-brand Honor), Xiaomi, Apple, Vivo and OPPO – made up 91% of smartphone sales in urban China, compared to 79% a year earlier, according to the latest smartphone OS data […]

China smartphone market in Q3 2017; 4 out of 10 using Huawei or iPhone

November 21, 2017 By CIW Team

iPhone and Huawei smartphones showed retention rates of 18.5% and 18.1% in China respectively as of September 2017 according to data from Jiguang. OPPO, Vivo, Xiaomi, and Samsung followed iPhone and Huawei in Q3 2017 in terms of smartphone retentions. iPhone users are mainly concentrated in tier-1 Chinese cities. Top 5 smartphone brands by sales […]

China Double 11 Shopping Festival Sales Statistics 2017

November 12, 2017 By CIW Team

double-11-in-china

In the ninth year of the world’s largest 24-hour shopping event, this year’s Tmall Double 11 2017 will showcase:

Top 10 smartphone brands in China in April 2017

May 22, 2017 By CIW Team

The total sales of smartphones in China reached 35.52 million units in April 2017, led by Huawei with 8.08 million units and 22.8% market share.

China smartphone market insights for Q1 2017

April 25, 2017 By CIW Team

iPhone has the highest retention rate (18.6%) in Q1 2017, followed by Huawei (13.4%). However, Huawei is the top smartphone brand in China by sales (19.2%) in the first quarter of 2017, followed by OPPO (18.7%).

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