In the first quarter of 2024, China’s smartphone market exhibited robust growth, highlighted by a significant 6.5% increase in shipments, reaching approximately 69.26 million units, according to IDC. This growth trajectory reflects broader trends within the industry, including a decisive shift towards high-end devices and the rapid expansion of folding screen technology. Market Dynamics and […]
iPhone
iPhone shipments and user studies in China.
China smartphone shipment down 12.6% in Q4 2022
Chinese smartphone market shipped approximately 72.92 million units in the fourth quarter of 2022, down 12.6 percent year-over-year, according to data from IDC. The full-year 2022 Chinese smartphone market shipped approximately 286 million units, down 13.2 percent year-over-year, the largest decline on record.
Report: 5 segments of smartphone buyers: US vs UK vs China
Strategy analytics conducted a new smartphone consumer survey in China, the UK, and the United States to identify the key factors driving consumers’ replacement behavior. The report explores the drivers and barriers that affect when and how consumers change smartphones. The annual global shipment of smartphones exceeds 1.3 billion, which is the biggest business opportunity […]
Poll: 95% users will abandon iPhones if WeChat no longer supported
According to a survey of more than 1.2 million users participated, 95% of Chinese iPhone users will abandon Apple iPhone and use other brands of smartphones if WeChat is not supported.
Apple’s iPhone 11 sales broke 100 million yuan in 1 minute on Double 11 2019
In the recent “Double 11 2019” shopping festival in China, Apple’s official flagship store on Tmall “Singles Day” transaction exceeded 7 times of last year’s full day sales in just 10 minutes. iPhone 11 broke 100 million yuan in sales in 1 minute.
China smartphone brand loyalty compared for Q4 2018: iPhone, Huawei, Oppo, Vivo, Xiaomi
Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty. Retention rates […]
iPhone X tops best-seller list for 8th month, but crisis looming
Apple loses No.1 position in NPS ranking in China, replaced by Vivo. The decline of iPhone’s NPS was mostly because many users were still using its various older models – apparently, Apple had failed in encouraging them to upgrade to its latest models. iPhone X continued to be the top-selling device, making up 5.3% of […]
China smartphone market declined 4.9% in 2017
China smartphone market declined 15.7% year-over-year (YoY) in Q4 2017 and 4.9% for the whole of 2017 according to IDC.
Top 5 smartphone brands in China account for 91% of total sales in Oct 2017
Leading smartphone brands have tightened their grip of urban China market. In the three months ending October 2017, the top five brands – Huawei (including sub-brand Honor), Xiaomi, Apple, Vivo and OPPO – made up 91% of smartphone sales in urban China, compared to 79% a year earlier, according to the latest smartphone OS data […]
China smartphone market in Q3 2017; 4 out of 10 using Huawei or iPhone
iPhone and Huawei smartphones showed retention rates of 18.5% and 18.1% in China respectively as of September 2017 according to data from Jiguang. OPPO, Vivo, Xiaomi, and Samsung followed iPhone and Huawei in Q3 2017 in terms of smartphone retentions. iPhone users are mainly concentrated in tier-1 Chinese cities. Top 5 smartphone brands by sales […]
Chinese consumer habits in smartphone purchases 2017
Chinese consumers were once notorious for changing and upgrading their mobile phones at a furious pace. In recent years, however, this trend has begun into change, driven by increasing quality in phones and by increasing prosperity, with fewer consumers viewing smaller purchases such as smartphones as signals of status. Upgrade frequency is falling In 2017, the proportion […]
Mobile apps usage overview in Q1 2017
More mobile apps in China have more than 10 million monthly active users in Q1 2017. The number of installed apps and app usage hours both increased compared to a year ago.
China smartphone market insights for Q1 2017
iPhone has the highest retention rate (18.6%) in Q1 2017, followed by Huawei (13.4%). However, Huawei is the top smartphone brand in China by sales (19.2%) in the first quarter of 2017, followed by OPPO (18.7%).
China smartphone market overview in Feb 2017
iOS market share dropped to 26.3% in China’s smartphone market from 29.1% in January 2017 according to a research company Newzoo.
Top smartphone models in China in 2016
China smartphone shipments were up 9% in Q4 2016 and 12% in 2016 according to Counterpoint. Huawei, Oppo, and Vivo (HOV) emerged as clear winners in 2016.