“2015 Let Hongbao Fly” campaign, jointly started by Weibo and Alipay, indicates the start of virtual Hongbao (or Red Envelope) war for Chinese New Year 2015.
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The Higher Education & Salary Tend to Have More Wechat Friends
A report conducted by Beijing Normal University shows Wechat penetration rate in Beijing and Shenzhen accounted for 51.7%. Wechat, QQ and Weibo are three major social apps among Chinese with more male users. Wechat had higher total user reach over 40 years old group than QQ while for under 40 years old group Wechat’s reach […]
Top 100 China Internet Companies in 2013
In 2013, Jingdong’s total revenue exceeded RMB69.34 billion ($11.28 billion) and its net profit was RMB6.86 billion ($1.11 billion) with net profit rate of 9.9%. Jingdong ranked top in China Internet enterprises by revenue, followed by Tencent and Alibaba in 2013.
Wechat Testing Micro-video as A New function
Recently, Wechat is testing its new function — micro-video. It is said the design concept of micro-video is similar to short videos.
Wechat Official Account Backend Statistics
Wechat updated public accounts backend management with more statistics that can help marketers to better understand the quality of content and needs of the fans.
Tencent Given Up Weibo and Focusing on Weishi for Online Video Market
Tencent has removed Weibo business division and moved the team to Tencent News team focusing on video clips sharing product called Weishi (literally means micro-video) according to Southern Metropolis Daily.
Wechat Restricting Total Number of Friends to 5,000
Besides setting up a Wechat official account, many businesses in China set up personal Wechat account for business purpose. Tencent closed personal accounts who had more than 20,000 friends some time ago and just decreased the limit to 5,000 this week, discouraging the use of personal account for business purposes.
Insights on China’s Top Search Terms in 2013
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.
Tencent Active IM Users Close to 800 Million, Social Network Qzone Over 600 Million in 2012
Tencent revenues were RMB 43,893.7 million (USD6,983.3 million), an increase of 54.0% over the year ended December 31, 2011 (“YoY”) according to its Q4 and annual results announcement. Tencent social networks registered solid growth in 2012, with increase in the scale and activity of mobile users. MAU of Qzone increased by 9% year-on-year to 603 million at the end of […]