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Search Results for: short video

7 Lessons for marketers on top short-video platforms: Tik Tok vs. Kwai

June 25, 2019 By CIW Team

In Part 1, we saw the platform comparison; this article will show a comparison of social relationship, user behavior, KOL content categories and their marketing value, and top 10 sectors of advertisers. 1. Comparison of social relationship intensity KOLs on Tik Tok connect to users through contents rather than as individuals. Tik Tok’s main feature […]

China short-video app users profile 2017

March 13, 2018 By CIW Team

Short videos have gradually become one of the main ways for China online users to record and share information. The download volume of short-video apps keeps increasing.

China short-video platform users overview Q3 2017; MAU reached 244M

January 16, 2018 By CIW Team

The monthly active users of short-video platforms in China continued to grow in Q3 2017 and exceeded 244 million in September 2017. The number of daily active users is about to reach 86 million. MAUs of short-video platforms for content recommendations exceeded 72 million in September 2017. The number of daily app launch times of […]

China’s Short Drama Revolution: Explosive Global Growth

May 21, 2024 By CIW Team

In recent years, the short drama market has experienced an unprecedented surge, captivating audiences worldwide with its bite-sized, high-quality content. This explosive growth is transforming the entertainment industry, creating new opportunities for content creators, investors, and marketers alike. A Booming Industry The short drama industry in China has seen remarkable growth, with the market size […]

WeChat E-commerce Amplifies with Video Account Surge

February 12, 2024 By CIW Team

Despite numerous attempts to dominate the e-commerce stage, Tencent has never relinquished its ambition in the competitive arena.

China’s Video Cloud Market Navigates Through Slowdown: Insights from IDC’s 2023 Mid-Year Report

November 6, 2023 By CIW Team

IDC has released its mid-year report, “China Video Cloud Market Tracker, First Half of 2023,” outlining current trends and projections within the industry. In a market contending with a post-pandemic deceleration in consumer entertainment demand and reduced IT expenditure from industry clients, China’s video cloud market faced a 7.0% year-on-year decline, reaching $4.62 billion. The […]

Social video platform Joyy reported 21% revenue growth in Q2 2020

August 14, 2020 By CIW Team

Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets outside of China.

Top Chinese mobile apps in 2010s dominated by video apps

December 20, 2019 By CIW Team

ByteDance-owned TikTok and UC Browser (Alibaba) top App Annie‘s most downloaded app list in 2010s, ranking the 7th and 8th respectively.

Top online video apps in Dec 2018

May 31, 2019 By CIW Team

Online penetration in video entertainment grew by 4.2% to 71.3% in December. On average, 205.6 million users watched videos online daily. Tencent Video, iQiyi, and Youku were the top three players in this market.

China digital video market overview 2019

May 21, 2019 By CIW Team

Home to 1,240 million monthly unique devices in December 2018, video services’ market penetration reached 92.2%. The short video is one of the key driving engines with 730 million monthly unique devices. 62.7% of online video users are under 35 years old. Youku is more popular among male users while MangoTV attracted more female users. […]

Have you utilized live video broadcasting for your China e-commerce sales?

May 8, 2019 By Rocky Fu

Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.

Top 20 Chinese video mobile apps in overseas market

February 28, 2019 By CIW Team

In January 2019, Tik Tok took the first spot of the top 20 most downloaded video/live streaming apps list with nearly 75 million downloads from App Store and Google Play overseas. Roughly 46% of its downloads came from India. The downloads of the top 20 apps grew by 167% to reach 164 million, with 55% coming […]

Top mobile video apps in China Sep 2018, led by Tencent Video, Tik Tok, Kwai

January 17, 2019 By CIW Team

Market penetration of online video reached 80.4%, a 5.8% increase year-on-year. While the average daily active users decreased to 210 million. Both Tencent Video (116 million) and Tik Tok (118.7 million) saw the average daily active users of over 100 million in September 2018.  Tencent Video, iQiyi, and Youku took the top three places with […]

China’s top mobile video apps in Q2 2018

September 27, 2018 By CIW Team

China’s online video market remains dominated by iQiyi, Tencent Video, and Youku. Short Video apps presented far stronger growth momentum in monthly active users than live streaming mobile apps in China’s Q2 mobile apps market. In June 2018, users totally spent 726.7 billion minutes in using short video apps, 4.7 times higher than 127.2 billion […]

China online video market overview in Q2 2018; mobile MAU over 1 bn

September 20, 2018 By CIW Team

The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]

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