In Q3 2014, total transaction value of China group buying market was RMB22.96 billion (US$3.74 billion) with an increase of 43.6% quarter on quarter.
Search Results for: wechat marketing
How to Deal with Deliberate Negative Search Results on Baidu
One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let me share two quick strategies on how to deal with deliberate negative search results on Baidu. Deliberate negative content are quite common these days in China, usually deployed by some […]
Top 4 Trending in Chinese E-Commerce Market
The Chinese e-commerce market have seen a sharp rise in both B2C and C2C channels in the recent years. Rapid development in online shopping platforms, social media, online payment and mobile devices is not only driving the market to a boom, but also revolutionizing consumer experience and business marketing methods. Here are the four major […]
Chinese Millennials Lead the Way in Internet Insurance Adoption
The Yuanbao Group, in collaboration with the China Insurance and Pension Research Center at the School of Finance of Tsinghua University, recently published the “2022 China Internet Insurance Consumer Insight Report” (hereinafter referred to as the “Report”). As the economy recovers and market confidence improves, insurance awareness and demand awakened during the pandemic are expected […]
The Billion-Dollar ‘Planting Grass’ Economy: Content, Commerce, and Social Shopping
It’s hard to pinpoint when it started, but major Chinese tech companies have become obsessed with “planting grass” (Zhongcao). “Planting grass”, or Zhongcao, refers to recommending quality products to others to entice purchases or generating a desire to experience or possess something based on external information. In recent years, internet giants such as Tencent, Alibaba, […]
How Watsons China’s online sales almost doubled in 2021
Watsons China’s total revenue in 2021 was HK$22.77 billion, a year-on-year increase of 14%, the largest increase in the past five years. Watsons’ online sales increased by 94%, providing a strong impetus for the recovery of performance. Watsons’ long-term digital transformation has initially yielded fruitful results, which has become its biggest driving force to resist […]
China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
China Digital Luxury Report 2021
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG). China’s post-90s already make up 50% of the luxury goods buyers in the country, with a fast growth rate of between 25-35 percent […]
China 618 Shopping Festival 2021: Tmall vs. JD
Alibaba Tmall kicks off 2021’s 618 Shopping Festival on 24 May. This year’s pre-sale activities are obviously ahead of schedule. The balance will be paid on June 1, and the discount will last for 20 days.
Social e-commerce Pinduoduo’s road to brand upgrade
China’s regulatory authorities issued 18.2 billion yuan fine to Alibaba, calling a halt to its “choosing one out of two”. But it doesn’t make it much easier for Pinduoduo to enter the market.
Private domain operation trends of retail chain enterprises in China
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer retention, higher repeat purchase, and optimal value per customer. Compared with the traditional online channel, the private domain traffic operation saves the platform commission and the platform traffic purchase cost; […]
Gen-Z Insights: capturing attention of China’s post-95s consumers
Attention is the first impetus for people to start thinking and take part in the action. It has become a scarce resource in the prosperity of the Internet. Today’s young people’s daily cross-screen multithreading behavior has intensified the dispersion and switching of resources. When is their attention most active? What do they focus on? What […]
Course
CIW Course China digital landscape 7 Lessons 34 Videos All Skill Level 4:11h Duration English Language The course is currently fully enrolled. You can register your interest below for the next earliest access. Learning Path Lesson 1 – China Digital Landscape Overview An overview of China internet users An overview of China’s digital landscape Mini […]
How JD penetrates lower-tier cities with social e-commerce initiative
Jingdong (JD) has over 2 million WeChat groups for social e-commerce, which it claims to be the largest scale among e-commerce platforms. The pandemic has put it under the spotlight, as social e-commerce provided many individuals and brands with new opportunities amidst the pandemic. Weiwei is a sales person at China’s leading travel agency China […]
Meet China’s Generation Z
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020. Their average time spend on mobile internet is 4.7 hours per day. And, they like Zhihu, Tantan, Xiaohongshu more […]