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Search Results for: wechat mini program

WeChat Mini Programs Insights 2021

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The number of monthly active users of WeChat Mini Programs has exceeded 863 million (as of December 2020) according to data from QuestMobile. On average, each WeChat user uses 5.6 mini programs in December 2020, up from 5.1 a year ago. The average time spent per user on WeChat Mini Programs increased by over 27% […]

9 Brands’ great results from WeChat Mini Program live streaming campaigns

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The epidemic stopped the offline stores from opening for business. To keep the service to consumers uninterrupted, many offline shopping guides transformed themselves to webcasters and brought excess growth of traffic and turnover to brands. Here are nine brands that took the lead in showing their achievements according to WeChat.

Business guide to WeChat Mini Program live streaming

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Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]

Mini Program platforms 2021: WeChat vs. Alibaba vs. Baidu (Updated)

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Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini-program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp. Lifestyle service is the most popular category on […]

WeChat expanding e-commerce reach with mini program integration on JD, Xiaohongshu

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Last year, WeChat launched WeStore, an online store mini program on WeChat. Many companies launched their WeChat stores, including luxury brands. Recently, some users found some luxury brands’ WeChat mini programs, such as Gucci and Givenchy, inside JD and Xiaohongshu (RED). Gucci’s Xiaohongshu Company Account shown in search results Clicking on the ad (the “cat” […]

WeChat Apps Guide (Weixin Mini-Programs)

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The launch of Mini-Game “Jump” (Tiaoyitiao)  made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat Mini-Programs daily, 60 million more than 2017. It is estimated to exceed 350 million by the end of 2019.

WeChat mini-programs can be accessed on Samsung phones outside WeChat

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Mini programs competition is heating up with ByteDance building its own ecosystem on its leading apps short-video TikTok and news Toutiao. With Alipay and Baidu following closely, WeChat is stepping up its Mini Program game by going beyond the WeChat interface and partnering with hardware vendors like Samsung.

3 Trends of WeChat Mini-Programs

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The growth horizons of WeChat’s mini-programs are becoming increasingly defined. Gaming, traveling and shopping programs have been firmly established as the leading categories. The “instant use and go” ideology is also apparent. Compared to traditional mobile apps, the average time spent is far less. In creating a new niche for mini-programs, internet companies have advantages […]

Carrefour’s retail transformation with WeChat Mini-Programs

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On August 8 this year, Carrefour’s WeChat user penetration grew by 28% from a year ago. Over 55% of Carrefour customers in South China used WeChat Pay. Much effort had been put on integrating WeChat Pay and smart retail together to make customers into the habit of shopping with WeChat Mini-Programs in Carrefour supermarkets. Collaborated […]

WeChat Mini-Programs: top categories and referring sources

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The number of WeChat Mini-Programs is estimated to reach 3 million by the end of 2018. It is also expected to reach 400 million daily active users and improve its 1-day retention rate to 31% (which is currently 25.5%; 7-Day retention rate is 13.5% in June). 

[REPORT] WeChat digital ecosystem 2018: WeChat Pay, Official Accounts, Mini-Programs

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WeChat drove information consumption of 209.7 billion yuan in 2017, equivalent to 4.7% of China’s total information consumption over the same period. The average annual growth from 2014 onwards surpassed 30%, 12.8 percentage points higher than that of China’s information consumption. In 2017, China’s digital economy totaled 27.2 trillion yuan, an increase of 20.3% year-on-year, […]

This WeChat Mini-Program can help global tourism reach Chinese travelers

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WeChat showcased its CityExperience Mini Program in partnership with Tourism Australia, Visit Britain and Dubai Tourism, aiming to enhance the overseas travel experience of WeChat users, while offering an interactive platform for the global tourism industry to better connect with Chinese travelers.

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