Lenovo was ranked the most powerful Chinese export brand by WPP and Kantar Millward Brown, followed by Huawei, Alibaba, Elex and Xiaomi.
Update: Check out the latest ranking of top China brands here.
The “BrandZ™ Top 30 Chinese Global Brand Builders” 2017 ranking lists the Chinese brands that have most successfully established a presence in overseas markets.
- Lenovo
- Huawei (among world’s top growing brand in 2016)
- Alibaba (also ranked the world’s 2nd most valuable retail brand)
- Elex
- Xiaomi (Apple and Xiaomi are found most relevant to the lives of China’s Gen-Y and Gen-Z consumers )
- Air China
- Haier
- Anker
- Cheetah Mobile
- Hisense
- GO Launcher
- OnePlus
- dji
- China Eastern
- ZTE
- FunPlus
- Qihoo 360
- TCL
- Tap4Fun
- I Got Games
- Youzu
- Ourpalm
- GearBest
- China Southern Airlines
- LightInTheBox
- Oppo
- Vivo
- Ninebot
- Tencent
- Great Wall
The awareness gap between Chinese brands and other brands is narrower in France, Germany, Australia, and Spain.
Related: China is a relatively “brand content friendly” market
Also read: Top Chinese Brands