The latest report from Kantar BrandZ, “2024 China’s Top 50 Global Brands,” highlights the dynamic growth and global reach of Chinese brands. The study, which has been conducted annually, provides valuable insights into the leading Chinese brands that have made significant impacts in international markets.
Bytedance
ByteDance’s AI Surge: Introducing the Doubao Model Family
In the ever-evolving field of artificial intelligence, ByteDance has taken a significant leap forward with its recent announcements at the annual “Force Conference.” This event showcased ByteDance’s commitment to advancing AI, unveiling a series of updates from foundational models to top-layer applications under its subsidiary, Volcano Engine.
Top 50 Mobile Apps in China in Q1 2024
China’s mobile internet is booming, with active users surging past 1.23 billion in March 2024, a jump of over 20 million year-on-year, according to QuestMobile. This growth underscores the continued dominance of mobile in China’s digital landscape. QuestMobile also unveiled its ranking of the top 50 apps for Q1 2024 (below) across diverse categories, providing […]
Douyin Challenges Meituan in China’s Local Services Market
As Douyin (internationally known as TikTok) expands its local services sector—consisting primarily of restaurant dining, comprehensive local services, and travel—it has rapidly claimed a significant market share, matching the performance of established giants like Meituan. According to an exclusive report by LatePost, Douyin’s sales in these services exceeded 100 billion yuan in the first quarter […]
China’s Tech Giants Lead in Global User Spending, Tencent Tops the Chart
Tencent and ByteDance Secure Top Positions in Global Rankings Data.ai, a leading provider of internet data and analytics, has released its Global Publisher Awards for the year 2024, showcasing the world’s top 50 publishers based on user spending across iOS and Google Play stores in 2023. Leading the pack, Tencent and ByteDance, both hailing from […]
Douyin’s Live Commerce Platform Continues to Soar
Douyin, TikTok’s China equivalent, saw its live commerce platform continue to soar in 2023, with total transaction volume growing 256% year-over-year, according to data released by the company early this year. The platform now covers over 370 cities and involves over 450,000 businesses.
The Billion-Dollar ‘Planting Grass’ Economy: Content, Commerce, and Social Shopping
It’s hard to pinpoint when it started, but major Chinese tech companies have become obsessed with “planting grass” (Zhongcao). “Planting grass”, or Zhongcao, refers to recommending quality products to others to entice purchases or generating a desire to experience or possess something based on external information. In recent years, internet giants such as Tencent, Alibaba, […]
Mobile reach in 2022: Tencent, Alibaba, Baidu, ByteDance, Kuaishou
Tencent has the highest reach of internet users in China in 2021 (95%) with 442 mobile apps, followed by Alibaba (88%), Baidu (81%), and ByteDance (73%), according to data from QuestMobile.
China online video, short video market overview 2022
China online video market reached 975 million MAU in 2021 Short video market saw 934 million users Douyin vs. Kuaishou With China’s online video platforms’ increasing production of original high-quality content and expansion of user preferences, the traffic has risen steadily, and the total number of online video users reached 974.71 million in 2021. The […]
China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
The secret behind the success of L’ORÉAL’s TikTok Super Brand Day
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture more market share vis-à-vis multinational brands. At the same time, the Generation Z consumer base is growing, driving the concept of Fashion Makeup to evolve. Under these changing market conditions, […]
Forbes China: best companies to work for in 2021
Forbes China and Russell Reynolds Associates jointly released the Best Employers 2021 ranking.
A postgraduate turned TikTok entrepreneur to hit US$30M e-commerce sales
Weigh, decompose different raw materials, put the test materials into the machine experiment, and explain the food heat in a few short sentences. This is the consistent routine of Dr. Dika (Low Calorie)’s short video creation. Since its operation in 2019, Dr. Dika has created hundreds of small video clips, attracting nearly 2 million followers […]
Douyin (TikTok) users overview 2021; average DAU reached about 600 million in Q1
Douyin, TikTok’s Chinese platforms, saw its Q1’s DAU peak on Chinese New Year’s Eve, February 11th, when the main platform DAU reached 580 million, according to Tencent News. The DAU of Douyin Lite and Douyin Huoshan exceeded 100 million, which indicates that a combined DAU of all Douyin platforms could reach about 700 million. According […]
Chinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu
Each of the biggest influencer community platforms, including Weibo, Douyin (TikTok’s Chinese version), Kuaishou (Kwai’s Chinese version), and Xiaohongshu, has its own characteristics and features, which also come from the differences in terms of KOL follower bases. Top 10,000 KOLs by Total Followers Weibo: after years of operation and user retention, all of the Top […]