iQiyi, a video provider now owned by Baidu, jointly announced with China’s biggest TV manufacturer TCL to launch 48 inch TV+, also known as internet TV. According to iResearch, iQiyi and PPS (Baidu acquired PPS this May) monthly users reached 358 million, is the biggest video platform in China. Data showed that TCL has 25.2% […]
China Online Ad Market Reached 23 Billion Yuan in Q2 2013
China online ad market in Q2, from iResearch data, reached 23.26 billion yuan (USD 3.8 billion), growing 17.4% compared to Q1 and YoY growth of 27.4%. China online ad market is entering to a steady growth stage. In Q2, search, video, news and navigation monthly usage increased. NetEase, Taobao and eTao had more than 10% […]
China Advertising Market Overview in Q1 2013
According to market conditions of various media, the advertising growth in the first quarter of 2013 was mainly due to the good performance of TV. Spend in many traditional media was declining with magazines bearing the biggest drop. However, TV had a slight increase in this quarter.
China Online Ads Market: Review and Prospect
Benefiting from the rapid development of e-commerce, China online ads market reached 14.53 billion yuan (USD2.33 billion) in Q3 2012, which is building its historical high.
Smart TVs Gained Popularity in China
Following the global trend of smart TVs’ popularity, 40% of the TVs that shipped in China in Q2 were web-enabled. According to NPD’s October 2012 DisplaySearch “Quarterly Smart TV Shipment and Forecast Report”, “this was an increase from 26% of televisions shipped in Q2 2011”. This increase is quite reasonable. Firstly, most TV users are […]
Get Campaign Ready for China’s National Day Holidays
The most important holiday in 2012 is coming in four months—National Day and Mid-Autumn Festival together leave a total of eight days (starting from September 30 to October 7); how you allocate your budget in different media can make a big difference. Nielsen’s cross-media measurement panel in Shanghai has found that half of Shanghai households […]
Chinese Spent More Time Watching Video on Computers & Mobile Than TV
Starcom MediaVest Group’s recently conducted a study of users ages 13 to 45 in China and found that internet users aged 19 to 30 spent almost twice as much time online as watching TV.