China’s automotive market in 2017 reached record-breaking sales of 28.879 million units with an increase by 3%, having maintained its position as the world’s largest car market for the ninth consecutive year. China new energy automotive sales saw a 53.3% growth in 2017 on a year-on-year basis; the market share of own brand passenger car […]
Mobile social content sharing insights in China
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]
China social media impact survey
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media.
What are consumers buying for Chinese New Year 2017?
Shopping of new year goods (a.k.a. “Nianhuo” in China) is a tradition of Chinese New Year (“CNY”) when retailers should get ready in advance. Data from Alibaba revealed some insights about this shopping season.
China’s pet market overview 2016-2020
The pet economy in China has seen an average growth rate of 48% since 2010 and became a 98 billion yuan (US$14 billion) market in 2015 according to Carat. At the end of 2015, the number of pets in China has reached 100 million in total.
China post-80s spent an avg of US$17K online in 2016
China post-80s spent an average of 120,000 yuan(US$17,330) online in 2016; and, mobile payment accounted for 92% among China post-90s consumers.
Alibaba’s top shoppers spend an average of $45,000 a year online
APASs, or Alibaba Passport, is a membership program in which members are assigned personal account managers and organizing special events like wine tastings and automobile test drives.
Shifting demographics leading the changes of retail in China
Chinese millennial shoppers are shifting toward an emphasis on life experiences, convenience, and a healthier lifestyle according to a PwC report on China’s retail and consumer products sector.
Millennials account for 73% of outbound tourists in China
China millennials, also known as Generation Y or post-80s and post-90s by Chinese marketers, account for 25% of the total population and 73% of outbound tourists in China according to GfK.
7 Habits of China Online Shoppers
E-commerce has changed the way Chinese consumers live and its influence keeps growing. China has become the largest online retail market; 1.3 yuan out of 10 yuan was spent online by Chinese consumers in 2015.
WeChat Daily Active Users Reached 570 Mln in Sep 2015
Daily active Users of WeChat totaled 570 million in China in September 2015 according to Tencemt. Daily active users grew by 64%, compared with 49% in the same period last year. The majority of users were the post-90s and post-80s, and about 60% of users were the young generation from 15 to 29 years old.
China Social Media Users Insights in 2015
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
China Auto Buyer Insight in Q2 2015
Since the start of 2015, the growth rate of Chinese automobile transaction volume had slowed down its growth. In June 2015, the growth rate of the automobile market was merely 1.4%, 7 percentage points lower than June 2014.
China Social Media Reaching Younger, and Lower Tier Cities
China social media is now used by more age groups, by fewer educated people and by people in smaller cities according to Kantar Group.
Understanding New Generation of Chinese Moms
There are 20 million new babies in China every year. The total value of parenting market in China exceeds RMB500 billion involving over 10 industries. With the increase of family income and stronger consumption awareness for mom and her baby, the market can be seeing strong growth in China.