The revenue of search engine market in China totaled 20.374 billion yuan (US$3.2017 billion) in Q1 2018, an increase of 29.21% year-on-year, led by Baidu, Sogou, and 360 search. In Q1 2018, Baidu continues to lead China’s search engines market with a market share of 80.09% by revenues, followed by Sogou (6.63%) and 360 (3.27%). Baidu’s […]
Top smartphone, technology brands in China 2018
The top smartphone brands in China are Apple, Huawei, Xiaomi, Samsung and OPPO according to Tencent’s Penguin Intelligence research. The top internet/technology brands are Tencent, Alibaba, Baidu, and Jingdong (JD.com). Tencent’s research also revealed the top high-end automobile brands, led by Benz, BMW, and Audi. Chinese brands are mostly purchased among 86.1% consumers, followed by […]
China search engine market overview Q2 2017
China’s search engine market totaled 23.57 billion yuan (US$3.47 billion) in Q2 2017 with an increase of 25.6% QoQ or 12.2% YoY according to Analysis. Baidu has 77.2% market share in China’s search engines market by total revenues, followed by Google China (9.66%) and Sogou (8.69%).
China mobile search market overview for Q1 2017
Baidu has 78.2% share of China’s mobile search market by the total number of mobile search queries in the first quarter of 2017.
China online education market overview for Q1 2017
Total revenues of China’s online education market reached 45.84 billion yuan (US$6.64 billion) in the first quarter of 2017, with an increase of 64.9% YoY or decrease of 4.8% QoQ according to data from the research company Analysis.
China search engine market share in Apr 2017
StatCounter data shows Baidu’s market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China’s mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 2017 […]
China search engine market overview Q1 2017 (Updated)
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY.
WeChat becoming a threat to Baidu in mobile search?
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.
Baidu cultivating quality content with Webmasters VIP Club
Baidu announced the drop of its separate news source database due to “technology upgrade on timeliness content identification”.
60% of China’s media spend will be on mobile by 2021
Mobile will become China’s largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend.
Top 10 Android App Stores in China in 2016
The top 10 Android app stores by total user coverage in China in December 2016 according to TalkingData are:
A Quick Guide for Baidu Mobile SEO
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users.
Baidu appointed a former Microsoft’s Global Executive VP as COO
Baidu appointed Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately.
Top Baidu keywords in 2016
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
Baidu version of Google AMP
Baidu launched Mobile Instant Page (“MIP”) in August 2016, a similar technology to Google’s AMP.