WeChat’s been testing WeChat Mini Program (mini apps) for a while, a new ecosystem for creating light apps on top of WeChat; it’s expected to launch on 9 January 2017.
Alibaba adopting AR in hongbao campaign for Chinese New Year
Hongbao is an attractive tactic and often effective one for China internet companies to grow user base and engagement. And, it is one must-have activity among China internet users during Chinese New Year festival. Facing the coming Chinese New Year, Alipay is launching a special Hongbao campaign utilizing Augmented Reality to make it more interesting […]
Lessons from Stephen Hawking’s 1 Mn Weibo Fans in 5 Hrs
Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work.
Tmall Sales Over $1 Billion in 7 Mins on Double 11 2015
Double 11 (Nov 11), the largest online shopping day by total transactions, received over 10 billion yuan sales on Tmall only 12 minutes and 28 seconds after it started since midnight in 2015.
Weibo and Alipay’s Hongbao Campaign Gone Viral
“2015 Let Hongbao Fly” campaign, jointly started by Weibo and Alipay, indicates the start of virtual Hongbao (or Red Envelope) war for Chinese New Year 2015.
WeChat Testing Ads in Moments News Feed [Updated]
Some WeChat users started seeing ads on their Moments news stream today, similar to Facebook’s ads in mobile news feed.
Alipay’s Off-line Strategy Worked on Double 12 Shopping Day
Instead of duplicating Double 11 shopping festival on a different date, this year’s Double 12 focused on off-line retail sales led by Alipay.
Alibaba Launched New Travel Brand Alitrip.com
Alibaba Group upgraded Taobao Travel and launched an independent travel brand “Qu A” at Alitrip.com today and a corresponding mobile app is also released.
Jingdong Paipai’s Micro-shop Platform Aiming China C2C Market
Paipai.com, part of Jingdong, is launching micro-shop platform for both business and individual sellers targeting C2C mobile shopping market.
INFOGRAPHIC Alibaba V.S. JD.com by Numbers
Alibaba and Jingdong (JD.com) are the two e-commerce giants in China and now both public listed; you may be wondering how one compares with the another. Here is a simple infographic comparing Alibaba and JD.com by numbers.
Rise of the China Outbound Tourism
China outbound tourists on average spent RMB 20,000 (US$3,252) during travel per person and shopping is an important part of their spend in oversea trips (57.8%), according to a report released at Beijing Fragrant Hills Tourism Summit, organized by World Tourism Cities Federation (WTCF).
How to Deal with Deliberate Negative Search Results on Baidu
One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let me share two quick strategies on how to deal with deliberate negative search results on Baidu. Deliberate negative content are quite common these days in China, usually deployed by some […]
Chinese Cross-border Online Shoppers Insights
The total number of mainland Chinese cross border online shoppers reached 18 million 78% of which are mobile shoppers; and, China has become the second cross border online shopping destinations in the United States, according to a Nielsen survey, commissioned by PayPal.
Baidu World 2014: Search Trend, Mobile Solution and BaiduEye
In this year’s Baidu World conference, Baidu shared some insights on its search trend and latest development related to artificial intelligence, and released a new mobile product called Baidu Zhida.
Baidu Launched Open Kitchen Project to Promote Healthy Dining in Restaurants
Baidu launched Open Kitchen project for restaurants whoever participated in will open up their kitchens to internet users, based on Baidu’s video streaming and cloud computing technology.