WeChat quietly launched WeChat Index, a tool integrating search and browsing behavior data on WeChat and Official Accounts to show the brand trend on WeChat platform.
Users can either search for WeChat Index (“微信指数”) to locate the app and then enter the brand term to see the trend. Alternatively, users can type “微信指数 + Keyword” to get the results directly.
WeChat Index displays the trend for the past 7 days, 30 days, or up to 90 days. You can use this tool to see the trends of your brand, products, events, and etc.
Combined MAUs of Weixin and WeChat reached 889 million in Q4 2016, an increase of 28% YoY according to Tencent’s financial results.