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apac

China is a relatively “brand content friendly” market

November 22, 2016 By CIW Team

China Advertising Market Preview in 2016

30% of Chinese respondents of Kantar TNS’ Connected Life research felt swamped (or even suffocated) by online advertisement.

WeChat Dominates APAC Mobile Messaging in Q3 2014

November 27, 2014 By Cecilia

wechat-dominate-apac-mobile-messaging-app-in-q3-2014

39% respondents surveyed by GlobalWebIndex used WeChat in the past month, making WeChat the most popular messaging app in APAC in the third quarter of 2014.

Email Deliverability: China v.s. Worldwide v.s. APAC

November 8, 2011 By Incitez China

Email deliverability in China is much worse than the global average; only 58% of all emails can reach users’ inbox, which is also much lower than the average in Asia Pacific region (78%) according to data shown in a recent ReturnPath report.

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