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CIW / Retail & E-commerce / Alipay’s Offline Expansion in 2015

Alipay’s Offline Expansion in 2015

March 3, 2016 By CIW Team

Alipay to Connect Online and Offline more Closely

Alipay is the largest third-payment online payment platform in China. And, Alipay is not satisfied to be only an online payment solution and made great attempts expanding offline in 2015.

Nanjing Alipay Street

Alipay set up the first “Alipay Street” in Nanjing with all restaurants in that street accepting electronic payment through Alipay. Simply by scanning the code could customers finish payments which improves the payment efficiency and avoids the circulation of counterfeit money.

WenZhou Alipay Food Fair

After entering supermarkets, convenience stores, hospitals and taxi-calling industries, Alipay began to enter the food fair markets in 2015. Wenzhou, a city in Zhejiang province, had the first “Alipay Smart Food Fair” in September 2015 where the smart weighing scales could generate the QR code for customer payments.

Beijing Alipay Transportation Card Service

Alipay launched the self-serving machine that citizens could withdraw cash from their transportation cards to their Alipay accounts. Citizens just needs to insert the card in the machine and then scan the QR code. Citizens could also buy cards and top up balance on these machines. About one hundred these machines have been put into use in Beijing and Shanghai.

Shanghai Alipay Breakfast Car

Alipay launched “Alipay Breakfast Car” in Shanghai with QR codes. Customers could pay on Alipay when buying breakfast in the hush morning eliminating the need for getting the change. Shanghai currently has 600 breakfast cars and another 1,000 will be available later.

Lijiang Alipay City Service

Lijiang, a city in Yunnan province, was a famous travel destination city in China. Alipay cooperated with Lijiang government that the city would be fully connected with Alipay payment. At present, Lijiang traffic violations, tourist attractions and other functions could be enquired on Alipay and in the future travelers will be able to use Alipay to buy attractions tickets, tour guide, map guide, and book transportation tickets.

Hong Kong Alipay Offline Shops

Hong Kong had more than 5,000 retails stores covering all fields from beauty make-up, electronics, gold, and jewelry to clothing, department stores, food and so on supporting payment by ALipay. On the basis of payment in the scan code, Alipay promised to support exclusive discounts for customers for the arrival of the new year.

Guangdong Alipay City Service Province

21 cities of Guangdong province had fully connected Alipay urban services in 2015. Citizens could enquire vehicle violation query, buy attractions tickets, renew Hong Kong and Macao Entry Permits, and etc.

Beijing Alipay Parking Lot

Alipay has announced a strategic partnership with smart parking platform ETCP and 500 parking lots in Beijing with nearly 100,000 parking spaces connected with Alipay. After following the “ETCP stop” service to bind their license plates on Alipay, car owners could park cars easily. ETCP license plate recognition technology would automatically photograph and calculate the license plate parking time, and get deductions from Alipay.

This service would also be available in Shanghai, Chengdu, Chongqing, Wuhan, Foshan, Dongguan, Huizhou, Xi’an, Nanjing, and Shenzhen.

Also read:China Offline Mobile Payment Insights in 2015

Filed Under: Retail & E-commerce Tagged With: alipay, beijing, guangdong, hong kong, partnership, shanghai

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