China's online shopping market expects to see total transactions of US$1.44 trillion by 2019. The market share of B2C e-commerce dropped to 56.2%, with Tmall and JD.com accounting for over 80% of the total.
The value of online shopping transactions in China totaled 8 trillion yuan (US$1.19 trillion) in 2018, an increase of 28.3% year-on-year. Though the presence of online shopping in retail sales of consumer goods has been growing, there is no doubt that it costs more for e-commerce platforms to acquire new users.
B2C (business-to-consumer) accounted for 56.2% of overall online shopping market in 2018, a slight decline from 56.5% in 2017. It was primarily ascribed to some fast-rising C2C platforms represented by Pinduoduo.
Tmall and JD.com maintained their top positions in the B2C market for years. This market is highly concentrated as the top two combined accounted for 81.9% of the total.
The cross-border import retail e-commerce market reached around 1...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time