The launch of social ads on Sina Weibo is definitely not a surprise to many people in China digital marketing industry considering the long existence of social ads on Facebook and eager “learning habit” of China Internet companies.
Sina Weibo social ads have two types: top and bottom banner ads, and promotion ads of topics, events, videos and products.
Sina social ads will utilize the demographic profile of Weibo users for more accurate targeting. Reports on ads performance will also be available on reach, CTR, engagement, earned reach and engagement as well as quality and growth of Weibo followers.
According to Sina, near one hundred companies have purchased social ads.
