In August 2015, the average daily reach of fashion websites in China was 13.24 million users. The top ten websites by daily reach accounted for 3.8% of total internet users in China according to iResearch.
Daily average visitors of Rayli.com.cn was 1.31 million, accounting for 0.5% of the total internet users, followed by Yoka.com (1.23 million) and Self.com.cn (1.15 million). The total average daily reach of fashion websites in August 2015 was 620,000 times more than the average daily reach in July. Yoka.com.cn increased from the fourth to the second with penetration rate of 0.5%.
The effective browsing time of fashion websites in August 2015 totaled 22,876,000 hours, much lower than 25,567,000 hours in July. Livemook.com, the website with the longest usage time, accounted for 10.1% of the total with 2.32 million hours, followed by Rayli.com.cn (2.01 million hours) and Yoka.com (1.79 million hours).
Also read: China Advertising Market in H1 2015