China is the biggest internet market in the world by penetration rate, estimated by eMarketer. In 2018, China internet’s penetration will exceed 90%.
In 2014, China sex ratio among internet users are 126 men to every 100 women according to data of eMarketer. It estimates that by 2018, China internet female and male users will be about half to half which indicates female internet users’ penetration rate will be much high since there are fewer female in China.
75% of Chinese families’ consumption is decided by women and their influence is extended to internet and mobile internet. Chinese female internet users are showing great potential nowadays.
The internet penetration rate among China’s young adults is relatively high in 2014. 80% of China internet users who are between 18 and 34 years old access internet every month. The data also shows the old who are over 60 years old also use internet a lot in China nowadays. It is estimated that the penetration among all age groups will all increase through 2018.
In China rural areas, the internet penetration rate is rising. As of December 2013, internet users in rural China were 177 million; and 149 million users were mobile Internet users. The internet usage with mobile phone accounted for 84.6% in rural China, which had 5% higher than in cities.
Also read: China Mobile Internet Statistics 2014
