Part 2 of 2 in CIW's report on cross-border e-commerce in China (Part 1).
The retail cross-border e-commerce segment makes up a significant fraction of the cross-border e-commerce market, with its 3.05 trillion yuan (US$ 457 billion) revenue accounting for 48.5% of 2016's total 6.3 trillion yuan (US$944.5 billion) of China's cross-border e-commerce market. Thus far in 2017, the market has only strengthened, and competition has heated up.
In Q2 of 2017, cross-border retail e-commerce sales revenue in China reached 93.82 billion yuan (US$14.07 billion), posting year-on-year growth of 36.7%.
The annual 6.18 Shopping Day (a massive e-commerce promotion comparable to Cyber Monday in the US) has already expanded from a few brands, a few platforms, and a few goods to include almost every brand and platform as well as a great number of imported goods, and thus greatly affects cross-border e-commerce sales figures.
Cross-border goods are increasingly favored by consumers, su...
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