In August 2014, total online advertising spend of cosmetic brands exceeded RMB120 million (US$19.55 million) in China.
Among all the cosmetic brands, L’Oreal spent RMB12.9 million ($2.1 million) in online advertising in August, ranking first by total ad spend, followed by Lancome and Estee Lauder according to data from iResearch.
Online video, web portal platforms, and fashion website are the top three online advertising channels for cosmetic companies in China in August 2014.
The advertising spend on online video exceeded RMB41.1 million (US$6.69 million), accounting for 35.58% of the total spend, followed by web portal (24.4%) and fashion website (19.9%).
Also read: China Top 10 Clothing Brands by Online Ad Spend in July 2014
