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CIW / Consumer Products / Chinese purchase behavior saw blurring gender lines

Chinese purchase behavior saw blurring gender lines

October 9, 2018 By CIW Team

In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to favor skincare and healthcare products. It's trending among young consumers in China based on sales data from JD.com and Vipshop.

Top Cosmetic & Skincare Products by Vipshop male buyers

Proportion of Vipshop's male buyes for health care products

As the female is becoming more and more independent, they show higher interests in digital products and outside fitness equipment. By comparison, the male cares more about personal looking and health and hence put more attention to skincare and healthcare products.

The male purchased 17% of maternal and child products in 2017. Overall, male consumers from tier-1, tier-2 cities, and eastern coastal areas are more l...

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Filed Under: Consumer Products Tagged With: ciw premium, family, JD.com, Jingdong, vipshop

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