In September 2014, total online display advertising spend of automobile brands in China exceeded RMB570 million (US$92.78 million).
Among all the automobile brands, Chevrolet spent RMB26.35 million ($4.28 million) in online advertising in September, ranking first, followed by Audi and KIA K4 according to data from iResearch.
Automobile website and web portal platforms are the top two ad placement channels for automobile companies in China in September 2014. The advertising spend on automobile website exceeded RMB260 million (US$42.32 million), accounting for 45.3% of the total spend, followed by web portal (40.7%).
