93.3% of urban Chinese families have bought or received imported FMCG goods in the 12 months ending June, 2016 according to Kantar.
Consumption of imported goods also grew 18% in the 12-month period than in 2015 in China, 6 times faster than the market average. Imported goods online sales grew by 60% from a year ago, while gift channel accounts for almost one third of the import food Chinese consumers bought/got.
According to Kantar Worldpanel, this was not only driven by imported milk, but also categories such as coffee (+32%), instant noodles (+29%), snack (+26%), etc.,
said Jason Yu, General Manager of Kantar Worldpanel China.