Insights of China internet users in lower-tier cities

The demographic dividend has kept losing its magic power in China, partly resulting from the aging population and low birth rate. More and more attention being paid to the potential market in lower-tier cities including tier-3, tier-4, and tier-5 cities.
Time spending
53.3% of the internet users living in lower-tier cities spent less than 15 minutes in commuting to work while 52.7% of those in tier-1 cities have to spend more than half an hour. Over 60% of internet users in lower-tier cities begin to work at 8:00 in the morning. By comparison, those in tier-1 cities normally begin to work at 9:00. There are more users who don't have fixed working time in lower-tier cities than in tier-1 cities.

Lunch break is one of the peak periods of using smartphones. Most users in lower-cities have around two hours' lunch break while those in tier-1 cities normally have around one hour.

Though users in lower-tier cities generally go to bed early than those in tier-1 cities, th...