Online holiday booking was a 432.63 billion yuan (US$66.67 billion) market in 2015, with an increase of 39.9% according to iResearch. It’s expected to exceed US$100 billion in 2017.
China online holiday market reached monthly users of 153 million in December 2015; and, it accounted for over 16% of online travel market by total transaction value.
Also read: Chinese Outbound Tourists Spent $229 Billion Shopping in 2015