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CIW / Tourism / Chinese tourism insights for Dragon Boat Festival and FIFA World Cup 2018

Chinese tourism insights for Dragon Boat Festival and FIFA World Cup 2018

June 28, 2018 By CIW Team

During this 3-day festival, China saw 89.1 million person-trips with a total tourism revenue of over US$5.5 billion, an increase of 7.3% YoY. As it coincides with the World Cup 2018, tourists from Guangdong, Hebei, Fujian, Beijing, Guizhou, and Shanghai spend the most during the World Cup.
Dragon Boat Festival
A total of 89.1 million person-trips made during this year’s three-day Dragon Boat Festival holiday, an increase of 7.9% year-on-year. Domestic tourism revenue reached 36.2 billion yuan (US$5.54 bn), up by 7.3% over last year, according to the China Tourism Academy.

During this holiday, folk custom culture becomes popular. Especially, with the upgrading of travel consumption, cultural and sports event are important value-added items for travel products. Lots of tourists come to Fujian, Guangxi, Henan, Sichuan, and Macao to see the Dragon Boat Races and cultural performances of intangible cultural heritage.

The parent-child tour also saw peak period during this holiday...

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Filed Under: Tourism Tagged With: ciw premium, ctrip, outbound travel, world cup

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