China had invested US$150.6 billion in tourism and the related industries in 2017 with scenic sports being a major part. Natural scenic spots turned out to be more attractive compared with cultural scenic spots. Sightseeing (around 50%) and vacation (over 40%) were the two main driving force for traveling. Self-guided travelers spend less compared with travelers with guided tours. Self-guided (free and easy trips) travelers spend more on transportation and accommodation than those with guided tours.
Overall, sightseeing (around 50%) and vacation (over 40%) were the two main driving force for traveling. Sightseeing kept losing its share to vacation, the latter had been gaining popularity in recent years. By comparison, less than 10% of domestic travelers traveled for the purposes of friend-visiting, business or conference.
For those who went sightseeing, over 60% of them searched for information concerning scenic spots before traveling. More specifically, travelers wi...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time