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CIW / China Business Social Networking Market in 2014

China Business Social Networking Market in 2014

March 11, 2015 By Cecilia

social-networking-2014-china

Business social networking is growing fast in China nowadays. According to Tencent’s latest  research, 52.9% respondents used business communication tools in their companies in 2014 including Tencent RTX, Enterprise Fetion, Enteprise QQ as well as Netease EIM.

social-networking-china-2014_6

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According to the latest data of Tencent’s research, the most used communication tool in the company was QQ, which accounted for 37.6%, followed by WeChat(23%).

social-networking-china-2014_4

Although the popularity of company communication tools was over 50% in 2014, only 14.5% of users took the tools as most used communication tools in the company which indicates there are many issues that need to be solved for business communication.

46.4% respondents showed their concern about not having effective communication tools in the company in the research in 2014.

social-networking-china-2014_3

Most used feature is to search for colleagues’ contacts which made it the most important function of company communication tools at work.

As the rapid development of mobile internet, mobile working is popular. It is more convenient to login on mobile phone as well as desktop.

social-networking-china-2014_2

There are more challenges for paid company communication tools in China. 74% respondents did not pay for such tools according to Tencent’s research.

social-networking-china-2014

53.9% respondents wanted Company WeChat Moments to share their working updates in the research.

Also read: China Mobile Social Networking Overview & Top Apps

Filed Under: Uncategorized Tagged With: mobile, qq, social media, social network, Tencent, wechat

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About Cecilia

Cecilia is a writer at CIW, graduated from Nanjing Normal University, majored in English. In her leisure time, she enjoys reading books and doing yoga.

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