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CIW / Media & Entertainment / China online ads market to exceed US$70B in 2018; mobile over 77%

China online ads market to exceed US$70B in 2018; mobile over 77%

October 17, 2018 By CIW Team

China ad market generated 700 billion yuan (US$101.25 bn) in revenues with online advertising accounting for around 50%. The mobile advertising was a 254.96 billion yuan (US$36.88 bn) market in 2017, representing roughly 70% of overall online advertising. News feed ads are gaining popularity.

China’s online ad market totaled 375.01 billion yuan (US$54.24 bn) in 2017, a 30% increase year-on-year. This figure is expected to reach 491.4 billion yuan (US$71.08 bn) with a growth rate of 31% by the end of 2018.

Mobile advertising’ booming attributed a lot to the fast-growth of mobile internet. The mobile advertising was a 254.96 billion yuan (US$36.88 bn) market in 2017, representing roughly 70% of overall online advertising.

Check out detailed forecast of China’s search market here or online ads market here from 2018-2020 including e-commerce ads, online video ads, e-commerce ads, newsfeed ads, and etc.

Filed Under: Media & Entertainment Tagged With: advertising

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