Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.
Online communities use a variety of tools for communicating with community members including WeChat (61.1%), custom-made app (55.6%), WeChat Official Account (52.8%), websites, QQ Group, Weibo, online forums, Baidu Post Bar (Baidu Tieba), Weibo Group, emails, and Douban.
The top platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.
Engagement is crucial for maintaining and growing online communities in China; the top types of engagement activities are offline activities, online sharing of information & resources, special offers for community members, and etc.
Most online communities members don’t have a high income as about 55.6% make no more than RMB 100,000 a year.
Read more: China social application user insights 2016